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What is Zeta CDP+?

Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.

What is Imagino?

Imagino serves as a dynamic customer engagement platform that emphasizes the importance of data by combining an advanced customer data system with marketing activation tools, thereby enabling businesses to synchronize, optimize, and leverage their customer information in real time. It streamlines the process of collecting and integrating data from diverse sources, minimizing the need for extensive data transfers while delivering high-quality, enriched insights that create a holistic view of customer behaviors, preferences, and past interactions. The platform allows for accurate audience segmentation through advanced filtering techniques, provides journey orchestration capabilities to design comprehensive customer experiences, and utilizes AI-driven personalization across various channels, complemented by predictive analytics for evaluating and enhancing campaign performance. Organizations benefit from the flexibility of modular options, allowing them to implement one or both of its primary components: Elevate CDP, a responsive and real-time customer data platform that eliminates data duplication, and Engage Activation, which centers on marketing activation while featuring an integrated CDP to boost functionality. This adaptability empowers businesses to customize their strategies to effectively align with their specific requirements and goals, ultimately fostering improved customer engagement and satisfaction. By leveraging such a versatile platform, companies can significantly enhance their marketing efforts and drive greater customer loyalty.

Media

Media

Integrations Supported

Eyeota
Zeta Marketing Platform

Integrations Supported

Eyeota
Zeta Marketing Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zeta

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com/solutions-data-management/

Company Facts

Organization Name

Imagino

Date Founded

2017

Company Location

United States

Company Website

imagino.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Popular Alternatives

Popular Alternatives

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Contour

Red Eye International