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What is Zeta CDP+?

Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.

What is Spectrum Context Graph?

Gain a holistic and shareable understanding of your customers through cutting-edge knowledge graphs, enabling the development of precise and actionable insights centered around their needs. The quality of customer data plays a crucial role in determining the nature of interactions, engagement, and overall experiences. When the data quality is elevated, it leads to a unified and accurate representation of customers, shedding light on their needs and behaviors. Furthermore, dependable data offers a comprehensive view of transaction histories along with vital contextual information, which is essential for providing the personalized experiences that customers seek. By breaking down data silos and barriers, you can link previously difficult-to-access information and spread insights across your organization. Enrich customer profiles with deep context, unveil timely actionable insights, and design compelling experiences. With the Spectrum Context Graph, you are equipped with a fully integrated, precise, and enriched 360-degree view of your customers, which not only drives your business towards success but also guarantees that every decision is backed by thorough data. This method not only improves customer satisfaction but also fosters long-term loyalty and deeper engagement over time, creating a cycle of continuous improvement and innovation in customer relations.

Media

Media

Integrations Supported

Eyeota
IBM i
SAP Cloud Platform
Zeta Marketing Platform

Integrations Supported

Eyeota
IBM i
SAP Cloud Platform
Zeta Marketing Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zeta

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com/solutions-data-management/

Company Facts

Organization Name

Spectrum

Company Location

United States

Company Website

www.precisely.com/product/precisely-spectrum-quality/spectrum-context-graph

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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