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What is Zoho RPA?

Zoho RPA enables organizations to streamline repetitive tasks by capturing user interactions, such as mouse movements and keyboard entries. By recording actions taken in various applications, Zoho RPA effortlessly generates workflows that can be replayed for consistent execution. This powerful tool connects with more than 900 applications, ensuring seamless automation whether for cloud services or traditional systems. Such functionality enhances workflow efficiency, minimizes mistakes, conserves time, and boosts overall productivity. Additionally, Zoho RPA is designed to grow alongside your business, catering to specific industry requirements while prioritizing strong security measures and offering expert assistance. Ultimately, this allows businesses to automate routine processes and focus on more strategic objectives, fostering innovation and growth. This adaptability makes Zoho RPA a valuable asset in today’s fast-paced business environment.

What is Zoho Marketing Plus?

Zoho Marketing Plus is a unified marketing platform designed to help modern marketing teams manage strategy, execution, collaboration, and performance measurement in one place. It combines multiple marketing functions—email marketing, social media management, marketing automation, webinars, surveys, events, website optimization, and analytics—into a single, integrated workspace. One of the platform’s core strengths is its ability to provide a consolidated view of marketing performance. With real-time dashboards, teams can track campaign metrics, budgets, expenses, and overall ROI across channels without switching between tools. This unified reporting helps marketing leaders understand what is working, optimize spend, and demonstrate impact more effectively. Zoho Marketing Plus also emphasizes team collaboration and operational control. Marketing teams can manage multiple brands, assign roles and permissions, plan campaigns using project management tools, and track execution using tasks, Kanban boards, and timelines. A centralized asset library ensures that brand materials, creatives, and documents remain organized and accessible. The platform includes contact management and automation capabilities that allow teams to deliver personalized, consistent experiences across customer touchpoints. Ready-made workflows and journey templates help automate repetitive tasks and scale engagement efforts efficiently. Overall, Zoho Marketing Plus is well suited for growing teams and organizations looking to streamline their marketing stack, improve cross-team collaboration, and gain clearer visibility into marketing performance across channels.

Media

Media

Integrations Supported

Asana
ClickUp
Gmail
HubSpot Customer Platform
Insightly
LinkedIn
Lnk.Bio
PagerDuty
Podio
Tumblr
Webflow
X (Twitter)
YouTube
Zendesk Sell
Zoho Books
Zoho Marketing Automation
Zoho Projects
Zoho SalesIQ
Zoho Sprints
Zomato

Integrations Supported

Asana
ClickUp
Gmail
HubSpot Customer Platform
Insightly
LinkedIn
Lnk.Bio
PagerDuty
Podio
Tumblr
Webflow
X (Twitter)
YouTube
Zendesk Sell
Zoho Books
Zoho Marketing Automation
Zoho Projects
Zoho SalesIQ
Zoho Sprints
Zomato

API Availability

Has API

API Availability

Has API

Pricing Information

$44/month
Free Trial Offered?
Free Version

Pricing Information

$25 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/rpa/

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingplus/

Categories and Features

Robotic Process Automation (RPA)

Analytics
Attended Automation
Code-free Development
Image Recognition
Optical Character Recognition
Process Builder
Third Party Application Integration
Unattended Automation

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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