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What is Zoho Social?

Zoho Social serves as an all-in-one social media management tool designed for businesses and agencies of various sizes, streamlining the social media marketing process by allowing users to schedule and publish their content, manage interactions—such as direct messages, comments, and mentions—across numerous platforms, as well as track competitors, monitor relevant keywords and hashtags, and create detailed performance reports, all from a singular, user-friendly dashboard. It supports a wide array of platforms including Meta (encompassing Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (previously Twitter), Bluesky, TikTok, WhatsApp, and Telegram, making it a versatile choice for diverse marketing needs. Among its key features are scheduling and publishing tools that facilitate effective content planning, a unified inbox for monitoring conversations across different channels, social media analytics that empower users to make informed decisions based on data, a content calendar for organizing and visualizing posts, collaboration tools designed for team efficiency, and Zia AI, which assists with content creation, hashtags, and captions. Additionally, Zoho Social is accessible via both web and mobile platforms, ensuring that users can stay connected and manage their social media strategies on the go. With various editions tailored for businesses and agencies, as well as flexible pricing options, it accommodates a broad range of requirements, including a free edition and a trial version to enable quick onboarding. Ultimately, Zoho Social not only enhances social media management but also fosters improved engagement and collaboration, making it an invaluable resource for modern marketing teams.

What is EasyAutoTagging?

Combine the pricing of Facebook Ads with the conversion metrics from Google Analytics to enable detailed analysis focused on performance-driven conversions within the platform. By utilizing Dynamic UTM Profiles, you can significantly improve your capability to track performance. Analyze CPA and ROAS for conversions filtered by the {{site_source_name}} and {{placement}} segments in Google Analytics for more specific insights. The automated import feature for cost data integrates seamlessly with session and conversion metrics, allowing for accurate calculations of Facebook Ads CPA and ROAS within Google Analytics. You have the option to mix static and dynamic values or combine several fields to tailor your configuration according to your needs. Tagging Facebook Ads with UTMs can be automated, and cost information can be imported into Google Analytics directly, or you may choose to use Profiles dedicated to UTM tagging. UTM Profiles play a crucial role in the process of importing cost data, which is essential for evaluating CPA and ROAS within Google Analytics. When your cost data adheres to your personalized UTM guidelines, it integrates well with session and conversion metrics, offering a thorough overview of your advertising effectiveness. This comprehensive strategy not only provides essential insights but also empowers you to refine your advertising strategies and enhance your overall returns. Ultimately, this integration leads to a more informed decision-making process in your marketing campaigns.

Media

Media

Integrations Supported

Facebook
Google Business Profile
Instagram
LinkedIn
Stackreaction
Workato
X (Twitter)
Zoho CRM
Zoho Desk
Zoho Directory

Integrations Supported

Facebook
Google Business Profile
Instagram
LinkedIn
Stackreaction
Workato
X (Twitter)
Zoho CRM
Zoho Desk
Zoho Directory

API Availability

Has API

API Availability

Has API

Pricing Information

$10 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

United States

Company Website

www.zoho.com/social/

Company Facts

Organization Name

EasyAutoTagging

Company Location

United States

Company Website

easyautotagging.com

Categories and Features

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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