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What is ZoomInfo Marketing?
Uncover potential customers poised for purchase by researching pertinent topics and keywords on the web. You can access a vast database of over 65 million direct phone numbers and more than 150 million authenticated email addresses. Tailor your account landscape with more than 300 attributes, insights, and recent activities for precise targeting. Launch effective display and social media advertising campaigns aimed at potential clients, focusing on their job titles, management levels, and departments within organizations showing intent to buy. Target high-value accounts and key decision-makers in your desired market to enhance your outreach efforts. Begin your marketing initiatives by utilizing premium buyer intent signals, industry knowledge, and technographic data. Ensure smooth integration with your CRM and marketing automation systems to facilitate efficient cross-platform targeting. Motivate website visitors to interact and convert into leads, whether by starting conversations or filling out forms. By taking advantage of real-time insights and examining on-page behaviors, you can successfully engage, nurture, and convert a larger pool of website visitors into significant leads. This comprehensive strategy guarantees that your marketing initiatives are not only streamlined but also exceptionally effective in boosting conversions while fostering long-term relationships with your audience.
What is DSP Prime?
Unlock immediate access to advanced data insights, improved advertising efficiency, and a streamlined method for diversifying your ad spend to achieve optimal results. To create customized growth strategies and implementations, it is crucial to ensure that your Demand-Side Platform (DSP) is working in your best interest. Our experts utilize targeted techniques and well-articulated high-intent audience profiles to maximize your campaign effectiveness. You will enjoy a comprehensive dashboard that highlights essential performance metrics for your advertising efforts. This platform has been crafted by industry veterans using the most extensive first-party customer data available, all while providing the most competitive pricing in the industry. Utilize detailed consumer insights to design personalized marketing campaigns across multiple platforms, such as websites, applications, and television. Clients are equipped with their own access to track campaign performance, which refreshes every 15 minutes for up-to-date insights. Furthermore, employ customized media buying strategies to boost brand recognition, reconnect with past customers, and gain a competitive advantage. You also have the opportunity to have AI create unique creative assets and headlines that seamlessly align with your content strategy, ensuring a unified message. This cutting-edge approach not only enhances your advertising impact but also significantly contributes to your overall marketing success, positioning your brand for sustained growth in a competitive landscape.
Integrations Supported
Adobe Marketo Engage
Amazon
HubSpot CRM
HubSpot Customer Platform
NeverBounce
Salesforce
Salesforce Marketing Cloud Account Engagement
Zoho CRM
ZoomInfo
ZoomInfo Chat
Integrations Supported
Adobe Marketo Engage
Amazon
HubSpot CRM
HubSpot Customer Platform
NeverBounce
Salesforce
Salesforce Marketing Cloud Account Engagement
Zoho CRM
ZoomInfo
ZoomInfo Chat
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
ZoomInfo
Date Founded
2007
Company Location
United States
Company Website
www.zoominfo.com/products/marketing
Company Facts
Organization Name
Carbon6
Company Location
Canada
Company Website
www.carbon6.io/dsp-prime
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Chatbot
Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics