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What is ZoomInfo Marketing?

Uncover potential customers poised for purchase by researching pertinent topics and keywords on the web. You can access a vast database of over 65 million direct phone numbers and more than 150 million authenticated email addresses. Tailor your account landscape with more than 300 attributes, insights, and recent activities for precise targeting. Launch effective display and social media advertising campaigns aimed at potential clients, focusing on their job titles, management levels, and departments within organizations showing intent to buy. Target high-value accounts and key decision-makers in your desired market to enhance your outreach efforts. Begin your marketing initiatives by utilizing premium buyer intent signals, industry knowledge, and technographic data. Ensure smooth integration with your CRM and marketing automation systems to facilitate efficient cross-platform targeting. Motivate website visitors to interact and convert into leads, whether by starting conversations or filling out forms. By taking advantage of real-time insights and examining on-page behaviors, you can successfully engage, nurture, and convert a larger pool of website visitors into significant leads. This comprehensive strategy guarantees that your marketing initiatives are not only streamlined but also exceptionally effective in boosting conversions while fostering long-term relationships with your audience.

What is Tech Tracker?

Stay informed whenever a technology gains a new client—it’s that simple! Monitoring technological developments with notifications should be easy, allowing you to be among the first to know when a company is exploring new tech, so you can promptly offer your services. Our platform provides partners with essential insights into innovations spanning over 200 million domains, empowering them to utilize information to grow their businesses. With our analytical features, you can pinpoint trends, analyze markets, generate leads, and uncover potential clients. Additionally, keep tabs on your competitors' technology choices through alerts, or observe key accounts for any changes. You’ll be the first to learn about their upgrades to new CMS, e-commerce systems, or other technologies. You can create lists and identify new clients and prospects based on their selected technologies, with the option to include specific keywords as well. Lead lists are instrumental in market research and competitive analysis, delivering valuable technographic insights that can assist you in acquiring new customers from websites using particular technologies and keywords. By staying vigilant in your monitoring efforts, you can ensure that you maintain a competitive advantage in your field while also adapting to emerging technologies and market shifts. Embracing a proactive approach can be the key to harnessing growth opportunities effectively.

Media

Media

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Salesforce
Acronis Cyber Protect Cloud
Accenture Cloud Retail Execution
Adobe Experience Manager
Demand
NeverBounce
SAP BPC
Salesforce Marketing Cloud Account Engagement
Shopify
Slack
WordPress
Zapier
ZoomInfo
ZoomInfo Chat
ZoomInfo Engage
ZoomInfo Operations
ZoomInfo Sales

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Salesforce
Acronis Cyber Protect Cloud
Accenture Cloud Retail Execution
Adobe Experience Manager
Demand
NeverBounce
SAP BPC
Salesforce Marketing Cloud Account Engagement
Shopify
Slack
WordPress
Zapier
ZoomInfo
ZoomInfo Chat
ZoomInfo Engage
ZoomInfo Operations
ZoomInfo Sales

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$20 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ZoomInfo

Date Founded

2007

Company Location

United States

Company Website

www.zoominfo.com/products/marketing

Company Facts

Organization Name

Tech Tracker

Company Location

United States

Company Website

techtracker.io

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Chatbot

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

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