Ratings and Reviews 7 Ratings
Ratings and Reviews 0 Ratings
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            What is Intelligent ABM?
                Deepening your comprehension of purchasing groups within specific accounts is essential for attaining superior marketing results. In an innovative partnership, Spiceworks Ziff Davis and Aberdeen are providing B2B technology sellers with unparalleled insight into the complete buying team, including everyone from senior executives to technical implementers. By merging SWZD’s unique first-party data with Aberdeen’s insightful third-party intent indicators, this alliance aims to offer a robust, thorough, and diverse range of intent signals across various B2B sectors such as IT, marketing, HR, and finance. Leverage our exceptional actionable intent data to pinpoint, prioritize, and engage with accounts that exhibit a strong propensity to make a purchase. With the Intelligent ABM strategy, you can concentrate on reaching the most relevant prospects who are actively in search of your offerings. This method, bolstered by actionable intent signals, enables you to customize your messaging to resonate with the entire buying group, ultimately strengthening connections and driving positive results. By synchronizing your marketing initiatives with these insights, you can significantly refine your engagement strategies, boost conversion rates, and maximize your overall marketing effectiveness. Additionally, this comprehensive understanding of your target accounts will empower you to craft more informed and impactful marketing campaigns.
            
        
            Integrations Supported
            
                
    Eloqua
            
            
        
        
    
        
        
            
                
    HubSpot CRM
            
            
        
        
    
        
        
            
                
    HubSpot Customer Platform
            
            
        
        
    
        
        
            
                
    Marketo
            
            
        
        
    
        
        
            
                
    Salesforce
            
            
        
        
    
        
        
            
                
    CaliberMind
            
            
        
        
    
        
        
            
                
    Causal
            
            
        
        
    
        
        
            
                
    FUSION
            
            
        
        
    
        
        
            
                
    LogMeIn Central
            
            
        
        
    
        
        
            
                
    Microsoft Dynamics 365 Business Central
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            Integrations Supported
            
                
    Eloqua
            
            
        
        
    
        
        
            
                
    HubSpot CRM
            
            
        
        
    
        
        
            
                
    HubSpot Customer Platform
            
            
        
        
    
        
        
            
                
    Marketo
            
            
        
        
    
        
        
            
                
    Salesforce
            
            
        
        
    
        
        
            
                
    CaliberMind
            
            
        
        
    
        
        
            
                
    Causal
            
            
        
        
    
        
        
            
                
    FUSION
            
            
        
        
    
        
        
            
                
    LogMeIn Central
            
            
        
        
    
        
        
            
                
    Microsoft Dynamics 365 Business Central
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            API Availability
            
                Has API
            
            
        
        
    
                API Availability
            
                Has API
            
            
        
        
    
                Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
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                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
                iPad
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Company Facts
Organization Name
ZoomInfo
Date Founded
2000
Company Location
United States
Company Website
www.zoominfo.com
Company Facts
Organization Name
Spiceworks Ziff Davis
Date Founded
2020
Company Location
United States
Company Website
swzd.com/products/intelligent-abm/
Categories and Features
B2B Data
                                        B2B Contact Data
                                        
                                    
                                    
                                    
                                        B2B Intent Data
                                        
                                    
                                    
                                    
                                        B2B Leads Data
                                        
                                    
                                    
                                    
                                        B2B Marketing Data
                                        
                                    
                                    
                                    
                                        Business Ownership Data
                                        
                                    
                                    
                                    
                                        Company Data
                                        
                                    
                                    
                                    
                                        Employee Data
                                        
                                    
                                    
                                    
                                        Firmographic Data
                                        
                                    
                                    
                                    
                                        Job Posting Data
                                        
                                    
                                    
                                    
                                        Salary Data
                                        
                                    
                                    
                                    
                                        Technographic Data
                                        
                                    
                            
                        Buyer Intent
                                        B2B Lead Generation
                                        
                                    
                                    
                                    
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Channel Attribution
                                        
                                    
                                    
                                    
                                        Competitor Analysis
                                        
                                    
                                    
                                    
                                        Content Marketing
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Intent Data
                                        
                                    
                                    
                                    
                                        Lead Notifications
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                            
                        Contact Management
                                        Activity Management
                                        
                                    
                                    
                                    
                                        Appointment Management
                                        
                                    
                                    
                                    
                                        Contact Database
                                        
                                    
                                    
                                    
                                        Contact History
                                        
                                    
                                    
                                    
                                        Contact Import/Export
                                        
                                    
                                    
                                    
                                        Customer Pipeline
                                        
                                    
                                    
                                    
                                        Email Marketing
                                        
                                    
                                    
                                    
                                        Group Management
                                        
                                    
                                    
                                    
                                        Interaction Tracking
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Sales Pipeline Management
                                        
                                    
                                    
                                    
                                        Search / Filter
                                        
                                    
                                    
                                    
                                        Segmentation
                                        
                                    
                                    
                                    
                                        Shared Contacts
                                        
                                    
                                    
                                    
                                        Social Media Integration
                                        
                                    
                            
                        Conversation Intelligence
                                        AI Insights
                                        
                                    
                                    
                                    
                                        Account Health Alerts
                                        
                                    
                                    
                                    
                                        Call Analytics
                                        
                                    
                                    
                                    
                                        Call Recording
                                        
                                    
                                    
                                    
                                        Call Recording Cloud Storage
                                        
                                    
                                    
                                    
                                        Call Snippets
                                        
                                    
                                    
                                    
                                        Call Transcription
                                        
                                    
                                    
                                    
                                        Call/Meeting Sharing
                                        
                                    
                                    
                                    
                                        Sales Coaching
                                        
                                    
                                    
                                    
                                        Topic Tags
                                        
                                    
                                    
                                    
                                        Topic-Based Analytics
                                        
                                    
                                    
                                    
                                        Video Conferencing Analytics
                                        
                                    
                                    
                                    
                                        Win/Loss Analysis
                                        
                                    
                            
                        Customer Data Platforms (CDP)
                                        Behavioral Analytics
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Data Integration
                                        
                                    
                                    
                                    
                                        Data Matching
                                        
                                    
                                    
                                    
                                        GDPR Compliance
                                        
                                    
                                    
                                    
                                        Personalization
                                        
                                    
                                    
                                    
                                        Predictive Modeling
                                        
                                    
                            
                        Lead Generation
                                        Contact Discovery
                                        
                                    
                                    
                                    
                                        Contact Import/Export
                                        
                                    
                                    
                                    
                                        Lead Capture
                                        
                                    
                                    
                                    
                                        Lead Database Integration
                                        
                                    
                                    
                                    
                                        Lead Nurturing
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Lead Segmentation
                                        
                                    
                                    
                                    
                                        Pipeline Management
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Visitor Identification
                                        
                                    
                            
                        Live Chat
                                        Canned Responses
                                        
                                    
                                    
                                    
                                        Customizable Branding
                                        
                                    
                                    
                                    
                                        Geo Targeting
                                        
                                    
                                    
                                    
                                        Offline Form
                                        
                                    
                                    
                                    
                                        Proactive Chat
                                        
                                    
                                    
                                    
                                        Screen Sharing
                                        
                                    
                                    
                                    
                                        Third Party Integration
                                        
                                    
                                    
                                    
                                        Transfers / Routing
                                        
                                    
                                    
                                    
                                        Website Visitor Tracking
                                        
                                    
                            
                        Sales Enablement
                                        Collaboration
                                        
                                    
                                    
                                    
                                        Contact Management
                                        
                                    
                                    
                                    
                                        Content Management
                                        
                                    
                                    
                                    
                                        Document Management
                                        
                                    
                                    
                                    
                                        Goals / Quota Management
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Meeting Management
                                        
                                    
                                    
                                    
                                        Performance Management
                                        
                                    
                                    
                                    
                                        Presentation Management
                                        
                                    
                                    
                                    
                                        Proposal Management
                                        
                                    
                                    
                                    
                                        Territory Management
                                        
                                    
                                    
                                    
                                        Training Management
                                        
                                    
                            
                        Sales Engagement
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Call Scripts / Call Steps
                                        
                                    
                                    
                                    
                                        Email Sequences
                                        
                                    
                                    
                                    
                                        Email Tracking / Automation	
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Reporting / Analytics 
                                        
                                    
                                    
                                    
                                        Sales / Voice Dialer
                                        
                                    
                                    
                                    
                                        Sales Automation
                                        
                                    
                                    
                                    
                                        Search
                                        
                                    
                                    
                                    
                                        Task Management
                                        
                                    
                                    
                                    
                                        Templates
                                        
                                    
                                    
                                    
                                        Workflow Management
                                        
                                    
                            
                        Sales Force Automation
                                        Call Management
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Channel Management
                                        
                                    
                                    
                                    
                                        Commission Management
                                        
                                    
                                    
                                    
                                        Contact Management
                                        
                                    
                                    
                                    
                                        Contract Management
                                        
                                    
                                    
                                    
                                        Customer Database
                                        
                                    
                                    
                                    
                                        Email Marketing
                                        
                                    
                                    
                                    
                                        Field Sales Management
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Opportunity Management
                                        
                                    
                                    
                                    
                                        Performance Metrics
                                        
                                    
                                    
                                    
                                        Proposal Generation
                                        
                                    
                                    
                                    
                                        Referral Tracking
                                        
                                    
                                    
                                    
                                        Sales Forecasting
                                        
                                    
                                    
                                    
                                        Territory Management
                                        
                                    
                            
                        Sales Intelligence
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Data Cleaning
                                        
                                    
                                    
                                    
                                        Data Enrichment
                                        
                                    
                                    
                                    
                                        Data Import/Export
                                        
                                    
                                    
                                    
                                        Data Mining
                                        
                                    
                                    
                                    
                                        Data Verification
                                        
                                    
                                    
                                    
                                        Email Integration
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        List Building
                                        
                                    
                                    
                                    
                                        Performance Management
                                        
                                    
                                    
                                    
                                        Pipeline Management
                                        
                                    
                                    
                                    
                                        Predictive Modeling/Analytics
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Reporting/Analytics
                                        
                                    
                                    
                                    
                                        Sales Forecasting
                                        
                                    
                            
                        Categories and Features
Account Based Marketing
                                        Analytics
                                        
                                    
                                    
                                    
                                        Campaign Personalization
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Engagement Monitoring
                                        
                                    
                                    
                                    
                                        Lead Nurturing
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Progress Tracking
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Target Account Identification
                                        
                                    
                            
                        Buyer Intent
                                        B2B Lead Generation
                                        
                                    
                                    
                                    
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Channel Attribution
                                        
                                    
                                    
                                    
                                        Competitor Analysis
                                        
                                    
                                    
                                    
                                        Content Marketing
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Intent Data
                                        
                                    
                                    
                                    
                                        Lead Notifications
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                            
                        Sales Intelligence
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Data Cleaning
                                        
                                    
                                    
                                    
                                        Data Enrichment
                                        
                                    
                                    
                                    
                                        Data Import/Export
                                        
                                    
                                    
                                    
                                        Data Mining
                                        
                                    
                                    
                                    
                                        Data Verification
                                        
                                    
                                    
                                    
                                        Email Integration
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        List Building
                                        
                                    
                                    
                                    
                                        Performance Management
                                        
                                    
                                    
                                    
                                        Pipeline Management
                                        
                                    
                                    
                                    
                                        Predictive Modeling/Analytics
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Reporting/Analytics
                                        
                                    
                                    
                                    
                                        Sales Forecasting
                                        
                                    
                            
                        