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What is Zoomph?

Assisting brands, agencies, and teams in evaluating the worth of sponsorships while gaining insights into their target audiences is crucial for effective marketing strategies. This understanding enables them to make informed decisions that enhance engagement and optimize their outreach efforts.

What is PeerLogix?

PeerLogix is a streaming analytics and audience intelligence company that helps businesses understand how consumers engage with television and movie content across digital platforms. The platform gathers viewership signals through authorized media-center, media-player, and entertainment tracking applications used by opted-in participants. These signals capture actual streaming consumption, user-reported viewing activity, and expressed interest in content through watchlists. PeerLogix organizes this information into datasets that support audience research, content analysis, and entertainment market intelligence. Its proprietary household identity graph helps connect viewing behavior with household-level audience information for more detailed analysis and targeting. Media companies and streaming providers can use the data to assess content demand, identify emerging viewing trends, and inform programming and distribution strategies. Advertisers can leverage PeerLogix streaming audiences to develop campaigns based on entertainment consumption patterns and viewer interests. Institutional investors can incorporate licensed viewership information into research models to evaluate streaming performance, consumer engagement, and competitive positioning. The company's offerings include PLX Streaming MCP, licensed viewing data, and streaming audience solutions that make entertainment consumption intelligence available for analytical and commercial applications.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
WordPress

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Zoomph

Date Founded

2016

Company Location

United States

Company Website

zoomph.com

Company Facts

Organization Name

PeerLogix

Date Founded

2014

Company Location

United States

Company Website

www.peerlogix.com

Categories and Features

Audience Intelligence

Not specified

Contest

Forms Management
Skills Contests (Photo, Essay, Design, etc)
Social Media Management
Social Promotions
Sweepstakes
Voting Management

Market Research

Benchmarking
Data Management
Panel Management
Statistical Analysis

Marketing Analytics

Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Social Media Marketing

Analytics
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Sponsorship Analytics

Not specified

Categories and Features

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