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What is Zynstra?

Zynstra enables retailers to elevate the experiences of both customers and employees by driving swift innovation and significantly reducing costs associated with in-store services. Our software, specifically crafted for edge computing, enhances the capabilities of existing store technologies while advancing digital transformation efforts. By delivering outstanding and cohesive in-store experiences, businesses can boost customer lifetime value and enhance employee efficiency. Historically, in-store IT infrastructure was built for an outdated era, which has caused challenges for retailers aiming for rapid innovation due to reliance on obsolete technology. Zynstra effectively tackles this problem by virtualizing both back-office and front-office technologies, integrating intelligent automation to develop software-defined stores. In contrast to traditional data center solutions, Zynstra’s edge scale technology is meticulously designed for the retail industry, ensuring optimal performance for widespread deployment at various edge sites. This innovative methodology not only empowers retailers to meet current demands but also positions them to thrive in an ever-evolving market landscape. Therefore, Zynstra's solutions represent a significant leap forward, enabling businesses to remain competitive and responsive to the changing needs of their customers.

What is NielsenIQ SmartStore?

NielsenIQ SmartStore offers essential insights into consumer behaviors that help improve in-store product placement, strengthen partnerships with retailers, and stay ahead of shifting shopper trends. It enables the simulation of any in-store shopping experience in a digital environment. Through a remote testing framework, you can discover the motivations behind buying choices, providing you with crucial information to fine-tune aisles, departments, shelves, and overall store configurations to enhance performance. This innovative virtual shopping platform significantly advances research within the CPG and FMCG industries. SmartStore allows for the development of incredibly lifelike and interactive three-dimensional, 360-degree store environments. Furthermore, it provides immersive testing opportunities that set you apart from the competition while ensuring that shelf operations remain uninterrupted, all supported by robust data to inform your strategic approaches. This all-encompassing methodology not only empowers brands but also revolutionizes the way retailers interact with their customers, fostering deeper connections and loyalty. Ultimately, SmartStore serves as a game-changing tool for both industry players and consumers alike, reshaping the retail landscape for the future.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Zynstra

Company Location

United States

Company Website

www.zynstra.com

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/smart-store/

Categories and Features

IT Management

Remote Access

Categories and Features

Retail Intelligence

Not specified

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