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What is Zynstra?

Zynstra enables retailers to elevate the experiences of both customers and employees by driving swift innovation and significantly reducing costs associated with in-store services. Our software, specifically crafted for edge computing, enhances the capabilities of existing store technologies while advancing digital transformation efforts. By delivering outstanding and cohesive in-store experiences, businesses can boost customer lifetime value and enhance employee efficiency. Historically, in-store IT infrastructure was built for an outdated era, which has caused challenges for retailers aiming for rapid innovation due to reliance on obsolete technology. Zynstra effectively tackles this problem by virtualizing both back-office and front-office technologies, integrating intelligent automation to develop software-defined stores. In contrast to traditional data center solutions, Zynstra’s edge scale technology is meticulously designed for the retail industry, ensuring optimal performance for widespread deployment at various edge sites. This innovative methodology not only empowers retailers to meet current demands but also positions them to thrive in an ever-evolving market landscape. Therefore, Zynstra's solutions represent a significant leap forward, enabling businesses to remain competitive and responsive to the changing needs of their customers.

What is Trax?

Trax Retail uses artificial intelligence and image analytics to help CPG brands and retailers measure what is happening on store shelves. By processing images collected in retail environments, the technology provides detailed information about product availability, shelf space, pricing, placement, and promotional display compliance. These insights help commercial teams assess merchandising performance, spot distribution gaps, and understand whether products are positioned as intended across retail locations. Trax’s image recognition business joined FORM, bringing its shelf analytics expertise together with FORM’s field execution and workflow management capabilities. Through this combination, businesses can connect store-level image data with the day-to-day activities of field teams. When an issue is identified, teams can prioritize the location, coordinate follow-up tasks, and verify that the necessary actions have been completed. This approach gives brands a more connected way to monitor retail conditions, improve merchandising execution, and make decisions based on what is actually happening in stores.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Zynstra

Company Location

United States

Company Website

www.zynstra.com

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

US

Company Website

traxretail.com

Categories and Features

IT Management

Remote Access

Categories and Features

Retail Analytics

Not specified

Retail Execution

Not specified

Retail Intelligence

Not specified

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