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What is ZypMedia?

ZypTV is a programmatic platform crafted to bridge the gap between media buyers and streaming TV advertisers, allowing them to reach local audiences on various devices. It supports both national and local brands that contribute meaningfully to our everyday experiences, thereby enriching our communities and neighborhoods. By providing ad-supported local news and entertainment, ZypTV fosters interaction between users and the businesses that are essential to their regions. With the incorporation of a demand-side platform, ZypTV amplifies the reach and impact of traditional local media, enabling smaller businesses to connect with their target customers more effectively. The rise of streaming TV has notably altered consumer habits, equipping local broadcast media with the benefits of digital advertising. Nonetheless, executing local programmatic streaming TV involves distinct challenges, particularly because of the vast scale and automation required to oversee numerous small, geo-targeted campaigns at once, highlighting the intricacies and innovations necessary in this sector. As the landscape continues to evolve, it becomes increasingly crucial for advertisers and consumers to adapt to emerging technologies for optimal engagement. The ongoing transformation in media consumption patterns further emphasizes the need for platforms like ZypTV to stay ahead of the curve.

What is Brand Amplifier?

The advertising system created by Facebook and Google is designed specifically for businesses operating in multiple locations. We recognize the challenges faced by franchises, retail chains, restaurants, and other multi-branch organizations in developing, implementing, and assessing their digital marketing strategies. The Brand Amplifier is meticulously engineered to address the needs of both corporate headquarters and local markets, thereby ensuring improved results for the entire entity. It allows for the launch of national campaigns that are automatically customized and optimized to suit each individual location. By encouraging local teams to participate in these campaigns, businesses can unlock previously untapped advertising funds, which in turn increases the overall marketing budget available for the brand. With search and social media advertising optimized for local markets, you can draw in more leads that ultimately lead to a broader customer base. This platform empowers local teams to handle their own targeted social media and search initiatives, while still maintaining brand consistency and high quality standards. Additionally, it enables the tracking of both national and local performance metrics for each campaign, including leads generated, cost-per-click, cost-per-lead, and return on investment, providing a thorough understanding of advertising performance. This comprehensive strategy not only enhances advertising productivity but also fosters growth across all locations, ensuring that every branch can contribute to the success of the overall brand. Ultimately, the Brand Amplifier stands as a pivotal tool in transforming the way multi-location businesses approach their marketing efforts.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$199 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ZypMedia

Company Location

United States

Company Website

www.zypmedia.com

Company Facts

Organization Name

Reshift Media

Date Founded

2012

Company Location

Canada

Company Website

www.brandamplifier.io

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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