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What is ad:personam?

Ad:personam is an innovative self-serve demand-side platform (DSP) that utilizes the Xandr Microsoft DSP API, catering specifically to the programmatic marketing needs of small enterprises, startups, and agencies. By removing financial obstacles, it empowers a wider audience to engage with programmatic advertising solutions. The platform provides diverse purchasing options, such as Contextual Targeting and Audience Target Groups, and includes features for Connected TV, Video & Audio Campaigns, as well as Retargeting. Additionally, it supports various ad formats, such as GIF, JPEG, PNG, HTML5, and audio and video files. The integration with Google Looker offers real-time dashboards for performance tracking and reporting, while the Smart Templates feature facilitates quick campaign setups. Moreover, built-in tools for fraud detection and site whitelisting/blocklisting enhance the integrity of ad interactions. With access to an extensive range of global data and inventory providers, including video, audio, and CTV, Ad:personam creates opportunities for reaching premium audiences across various platforms. This comprehensive approach ensures that even the smallest businesses can effectively navigate the complexities of digital advertising.

What is AdRoll?

We simplify the competitive landscape for e-commerce businesses. Our innovative AI functions as a squad of marketing specialists, empowering you to enhance your brand visibility and boost sales. AdRoll's dynamic growth marketing platform enables you to cultivate a brand that resonates with customers, convert more leads into loyal buyers, and strengthen customer retention. With a network comprising over 37,000 brands, AdRoll is continually expanding. Discover new audiences that will become enamored with your offerings. By integrating our proprietary AI with sophisticated audience targeting, we help generate awareness and drive traffic to your website. Engage your audience through various channels, including advertisements, emails, and your online store. Utilize the insights you have about your customers alongside our extensive database of over 1.2 million shopper profiles to identify products they will cherish and purchase. To foster growth, it’s essential to not only focus on acquiring new customers but also to nurture existing relationships. Delivering personalized and relevant cross-channel experiences will ultimately enhance loyalty and maximize lifetime value (LTV), ensuring sustainable success for your brand. Embrace this comprehensive approach to create lasting connections with your customers.

Media

Media

Integrations Supported

5X
AgencyAnalytics
Blueshift
Canopy
Configio
Fivetran
HubSpot CRM
Ikigai
Instapage
LeadsRx Attribution
MSIGHTS
OpenCart
Personas
Salesforce Marketing Cloud Intelligence
Skypoint AI Platform
Volusion
Whatagraph
WiFi Marketing
Xandr
Zapier

Integrations Supported

5X
AgencyAnalytics
Blueshift
Canopy
Configio
Fivetran
HubSpot CRM
Ikigai
Instapage
LeadsRx Attribution
MSIGHTS
OpenCart
Personas
Salesforce Marketing Cloud Intelligence
Skypoint AI Platform
Volusion
Whatagraph
WiFi Marketing
Xandr
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

€149/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ad:personam

Date Founded

2021

Company Location

Germany

Company Website

www.adpersonam.io

Company Facts

Organization Name

AdRoll

Date Founded

2006

Company Location

United States

Company Website

www.adroll.com

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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