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What is ad:personam?

Ad:personam is an innovative self-serve demand-side platform (DSP) that utilizes the Xandr Microsoft DSP API, catering specifically to the programmatic marketing needs of small enterprises, startups, and agencies. By removing financial obstacles, it empowers a wider audience to engage with programmatic advertising solutions. The platform provides diverse purchasing options, such as Contextual Targeting and Audience Target Groups, and includes features for Connected TV, Video & Audio Campaigns, as well as Retargeting. Additionally, it supports various ad formats, such as GIF, JPEG, PNG, HTML5, and audio and video files. The integration with Google Looker offers real-time dashboards for performance tracking and reporting, while the Smart Templates feature facilitates quick campaign setups. Moreover, built-in tools for fraud detection and site whitelisting/blocklisting enhance the integrity of ad interactions. With access to an extensive range of global data and inventory providers, including video, audio, and CTV, Ad:personam creates opportunities for reaching premium audiences across various platforms. This comprehensive approach ensures that even the smallest businesses can effectively navigate the complexities of digital advertising.

What is Madhive?

The transformation of television advertising has taken a significant leap forward, presenting a comprehensive programmatic solution that caters to the current landscape, anticipated developments, and future trends. Refine your campaign tactics and accurately predict results with precision. Develop requests for proposals (RFPs), pinpoint your target demographics, and enhance your dayparting strategies for maximum impact. Our pre-sales planner provides an instant and in-depth overview of the opportunities within the programmatic CTV bidding landscape. We have carefully charted US households, covering all OTT markets in 210 designated market areas (DMAs) across the nation. With our sophisticated decision-making engine, insightful data, and localized collaboration, you gain unparalleled visibility into hard-to-reach target groups. This fosters intelligent purchasing decisions, swift execution, and improved performance from a granular local perspective. Whether you need a standard setup or a customized solution, our adaptable user interface is designed to meet all your needs. You can seamlessly integrate your own data, order management systems, or deal identifiers, while our all-encompassing platform, proprietary bidding technology, and identity graph handle the complexities. The essential tools you need are meticulously designed for modern television advertising. Amplify your CTV outreach and drive revenue growth across all media channels, ensuring your competitive edge in an ever-changing market landscape. Ultimately, the future of advertising transcends simply reaching audiences; it revolves around deeply understanding them and engaging them in meaningful ways that foster lasting connections.

Media

Media

Integrations Supported

ChatGPT
Google Cloud BigQuery
Looker
Placements.io
Xandr

Integrations Supported

ChatGPT
Google Cloud BigQuery
Looker
Placements.io
Xandr

API Availability

Has API

API Availability

Has API

Pricing Information

€149/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ad:personam

Date Founded

2021

Company Location

Germany

Company Website

www.adpersonam.io

Company Facts

Organization Name

Madhive

Company Location

United States

Company Website

www.madhive.com

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