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What is adCasa?
adCasa is an AI Marketing Operating System engineered to replace the fragmented, expensive software stacks used by performance agencies and scaling brands.
The traditional marketing model relies on disjointed tools: one app for lead routing, another for analytics, and manual spreadsheets to tie it all together. Furthermore, native advertising platforms systematically grade their own homework and over-report their success, obscuring your actual revenue metrics.
adCasa consolidates your infrastructure into a single, infinite visual canvas. It is a unified daily workspace where human operators dictate the marketing strategy, and the machine handles the execution and mathematics.
CORE BUSINESS ADVANTAGES:
• True ROI Analytics: Stop relying on biased platform attribution. Our causal inference engine strips away the noise to calculate true incremental Return on Ad Spend (ROAS), revealing the exact channels that drive net revenue.
• No-Code Visual Workflows: Connect Google Ads, Meta, LinkedIn, and major CRMs instantly. Build automated lead routing and live campaign updates through a drag-and-drop builder without writing a single line of code.
• Dashboards on Demand: Replace rigid, expensive analytics subscriptions. Generate custom, real-time performance dashboards simply by typing plain English prompts directly onto your canvas.
• 24/7 Campaign Watchdog: Eliminate wasted ad spend. The OS autonomously monitors active campaigns and halts bleeding budgets instantly, drafting repair strategies for human-in-the-loop approval.
• Built-In Creative Studio: Generate and edit high-performing video ads, images, voiceovers, and background music natively within the operating system.
THE COMPUTE PARADIGM:
adCasa eliminates feature paywalls and per-seat licensing. Powered by a transparent, usage-based compute model, teams have full access to the entire operating system and over 150+ native API integrations from day one. You only pay for the exact compute powe
What is Stella?
Stella is an innovative platform tailored for marketing measurement, offering marketers scientifically sound insights into which advertisements, campaigns, and media channels drive revenue growth. It includes three key features: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella performs geo-holdout studies, commonly referred to as inverse holdouts, to determine performance variations between test and control regions, thereby isolating the direct effects of advertisements instead of relying solely on attribution techniques. This tool streamlines intricate statistical concepts like causal inference and confidence intervals, enabling users to grasp potential outcomes independent of any specific campaign, and revealing the true "lift" generated by each ad. Additionally, the Media Mix Modeling component utilizes a distinctive Bayesian method to analyze past marketing budgets alongside external factors, such as seasonality and promotional events, to accurately evaluate each channel's contribution to total sales. By employing these sophisticated strategies, Stella not only enhances the decision-making process for marketers but also ensures that the data they rely on is both precise and actionable. Ultimately, the platform stands as a vital resource for marketers seeking to optimize their advertising efforts effectively.
Integrations Supported
Facebook Ads
Google Ads
Google Analytics
Google Docs
Google Drive
Google Search Console
Google Sheets
Google Slides
API Availability
API Availability
Pricing Information
$0/month
Usage-Based Compute. We do not paywall features. Every tier includes Full OS Access and Unlimited Projects.
✅ Free Tier: $0 (150 Sign-Up Credits)
✅ Pro Tier: $29/mo (1,500 Credits)
✅ Agency Tier: $99/mo (6,000 Credits)
✅ Free Tier: $0 (150 Sign-Up Credits)
✅ Pro Tier: $29/mo (1,500 Credits)
✅ Agency Tier: $99/mo (6,000 Credits)
Free Version
Pricing Information
$2,000 per month
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Online Training
Company Facts
Organization Name
adCasa
Date Founded
2024
Company Location
United Kingdom
Company Website
adcasa.io
Company Facts
Organization Name
Stella
Company Location
United States
Company Website
www.stellaheystella.com
Categories and Features
AI Marketing
Not specified
Categories and Features
Incrementality Testing
Not specified