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What is appXL?

appXL is an advanced platform designed to harness the power of artificial intelligence for App Store Optimization (ASO), specifically targeting mobile app developers, publishers, and growth-oriented teams. It conducts thorough analyses of app store keywords, evaluates listing metadata, monitors keyword and category rankings, and scrutinizes competitor listings in great detail. The AI-powered agent generates draft updates for metadata, customizes listing content for diverse markets, organizes themes from user reviews along with suggested replies, and improves the effectiveness of Custom Product Pages. Teams can conveniently review the recommendations and apply authorized metadata modifications directly through App Store Connect and Google Play Console. Additionally, the platform features an API that delivers insights on keywords, rankings, metadata history, and user reviews. Beyond these capabilities, appXL offers a free keyword tool that does not require any registration, enabling users to assess public App Store and Google Play listings for keyword effectiveness and pinpoint any weaknesses in metadata. This all-encompassing strategy equips teams with the necessary tools to make data-driven choices, thereby enhancing their apps’ visibility and overall performance in saturated markets. By utilizing appXL, developers can stay ahead of industry trends and ensure their apps remain competitive.

What is MobileAction?

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance.

Media

No images available

Media

Integrations Supported

Integrations Supported

Adjust
Airbridge
App Store
Apple Search Ads
AppsFlyer
Branch
Google Play
Kochava
Singular
Slack

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$15
MobileAction offers different plans for companies at all levels.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

AppXL

Company Location

United Kingdom

Company Website

appxl.ai/

Company Facts

Organization Name

MobileAction

Date Founded

2013

Company Location

United States

Company Website

www.mobileaction.co

Categories and Features

Categories and Features

Ad Intelligence

Not specified

App Store Optimization (ASO)

App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management

Campaign Management

Channel Management
Event Triggered Actions
Multi-Campaign

Keyword Research

Not specified

Mobile App Analytics

Channel Attribution
Cohort Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

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