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What is campaignViz?
Enhance the efficiency of audience segmentation, campaign development, and offer management by utilizing user-friendly workflows and pre-designed templates. Leverage detailed reports and dashboards to analyze and identify the perfect audience for your marketing efforts by reviewing a variety of profile attributes. Integrate player insights with campaign performance data to elevate your marketing strategies from the initial evaluation stage through to execution. Manage monthly campaigns effectively and facilitate the transfer of offer information into your offer management system using either push or pull techniques. Execute multiple innovative campaigns each month aimed at different segments, while actively tracking real-time campaign performance to promptly rectify any initiatives that are not meeting expectations with an array of eye-catching graphics and ready-made reports. Assess the redemption rates of offers based on campaign, segment, and individual player, while benefiting from adaptable and efficient approaches to target audience segmentation and analysis of their behaviors using the most relevant metrics. This structured methodology not only enhances your marketing framework but also equips you with the ability to swiftly respond to evolving market dynamics, ensuring your strategies remain effective and impactful. By continually refining your approach, you can stay ahead of trends and maximize your outreach potential.
What is Oracle Audience Segmentation?
Boost the impact of your marketing campaigns by utilizing enriched third-party data to effortlessly establish audience segments. With Oracle Audience Segmentation, you gain insights through customer analytics that enhance your ability to forecast and evaluate campaign effectiveness. The platform allows for seamless navigation of customer data, eliminating the need for SQL, thanks to user-friendly drag-and-drop tools that streamline the segment creation process and include vital information for personalizing communications. By leveraging aggregated customer insights, you can easily tailor your marketing strategies, enabling you to filter and identify your top 15% of buyers or target those who are least engaged on your website. This efficient methodology not only conserves time but also elevates the accuracy of your targeting efforts. You can swiftly assess audience sizes without the frustration of prolonged query wait times. Additionally, waterfall segmentation empowers you to build and prioritize segments within your audience, ensuring that customers receive content that is both relevant and aligned with your objectives. Furthermore, when distributing the audience to external platforms like Responsys Campaign Management, this segment data is automatically integrated, thereby enhancing the reach and effectiveness of your campaigns. These advanced features allow you to fully harness the capabilities of your marketing initiatives, ultimately driving superior results and elevating your brand's presence in the market. This comprehensive approach guarantees a more strategic and informed marketing effort, setting you up for sustained success.
Integrations Supported
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Integrations Supported
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
VizExplorer
Company Location
United States
Company Website
www.vizexplorer.com/solutions/marketing-intelligence-and-automation
Company Facts
Organization Name
Oracle
Date Founded
1977
Company Location
United States
Company Website
www.oracle.com/cx/marketing/audience-segmentation/
Categories and Features
Business Intelligence
Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Categories and Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge