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What is causaLens?

An innovative no-code AI platform tailored for enterprises converts unrefined data into valuable business insights. While sifting through vast data lakes for actionable information, organizations often face the risk of misleading correlations that can distort their findings and lead to unreliable signals. CausaLake adeptly selects the most pertinent data customized for specific applications, distinguishing itself as the only technology capable of going beyond mere correlated indicators in similar datasets to identify causal elements. Causal AI models depict the mechanisms of various systems, including economies, business operations, and biological processes. They provide a significant degree of trust and transparency, integrating human expertise with the capabilities of artificial intelligence. CausaLab is the forefront technology in discovering causal models. The core purpose of AI extends beyond simply forecasting future events; it strives to actively shape outcomes. For AI to enhance decision-making quality, it must understand the human context, alongside the objectives and constraints of each organization. To tackle this complex issue, we have developed decisionOS, which seamlessly links predictive insights with actionable strategies, thereby enabling organizations to refine their operational approaches. This integration of predictive analytics with decision-making processes represents a significant leap forward in leveraging AI for organizational success.

What is Bliss Point by Tinuiti?

Bliss Point, created by Tinuiti, serves as a cutting-edge marketing measurement and decision-making platform that employs patented artificial intelligence and machine learning technologies to integrate and streamline performance insights across a brand's extensive media landscape, which includes both digital and traditional channels, as well as brand, creative, and customer data, allowing marketers to discover growth opportunities and eliminate wasteful spending. This platform brings together a range of advanced tools into one cohesive measurement suite, featuring Rapid Media Mix Modeling (rMMM) for fast and precise causal analysis of media performance, Always-On Incrementality Testing for continuous assessment of channel effectiveness, Brand Equity measurement that links media investment to brand performance and revenue results, Creative Insights to identify key creative factors, Geo Media Mix Modeling for optimizing based on location, and Customer Insights that convert first-party data into detailed demographic segmentation and penetration analysis, thus providing marketers with vital information for making strategic decisions. By utilizing its all-encompassing methodology, Bliss Point not only improves the precision of measurements but also empowers brands to enhance their marketing efficiency and overall effectiveness, ensuring they make the most out of their investments. Ultimately, this platform represents a significant advancement in the way marketers can analyze and optimize their campaigns in a rapidly evolving media landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

causaLens

Company Location

United Kingdom

Company Website

www.causalens.com/causal-decision-making-ai-platform/

Company Facts

Organization Name

Tinuiti

Date Founded

2004

Company Location

United States

Company Website

tinuiti.com/blisspoint/

Categories and Features

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

Decision Support

Application Development
Budgeting & Forecasting
Data Analysis
Decision Tree Analysis
Monte Carlo Simulation
Performance Metrics
Rules-Based Workflow
Sensitivity Analysis
Thematic Mapping
Version Control

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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