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What is conDati?

conDati leverages advanced machine learning and data science techniques to craft innovative solutions that convert extensive transaction, customer, and event data into actionable insights. With conDati, users can swiftly visualize campaign performance, ranging from overarching summaries to detailed views of individual campaigns. This platform integrates all marketing data into a cohesive asset, enabling the creation of comprehensive dashboards and predictive models across various channels. Each campaign is analyzed in real-time, providing granular revenue, cost, and performance metrics—such as sends, opens, impressions, clicks, and transactions—on a minute, hourly, and daily basis. Furthermore, the year-to-date results are seamlessly integrated with the model forecasts for each month, ensuring an up-to-date prediction of revenue, costs, and additional key metrics. The continuous improvement of these insights empowers marketers to make informed decisions and optimize their strategies effectively.

What is SAS Marketing Optimization?

As marketing teams face increasing demands to accomplish more with fewer resources, it becomes challenging to convey their message effectively amid the overwhelming noise of marketing communications to engage a focused audience. While strategies like segmentation, predictive modeling, and thorough testing can boost the effectiveness of customer interactions, they do not capture the full spectrum of daily obstacles that marketers encounter. Marketers must balance conflicting goals from various departments, oversee numerous marketing campaigns, and navigate limitations such as channel capacities, budget management, and compliance with customer outreach regulations. Furthermore, internal conflicts can complicate the situation even more. In a multiproduct organization with multiple campaigns targeting a large customer base, identifying the right campaigns for each individual customer is crucial. An intuitive user interface allows marketers to easily perform what-if analyses, enabling them to determine the best offers for specific customers while also understanding how changes in business constraints could impact outcomes. This functionality not only improves decision-making processes but also significantly streamlines the entire marketing workflow, fostering more efficient collaboration among team members. Ultimately, this approach can lead to more effective marketing strategies that resonate with the intended audience.

Media

Media

Integrations Supported

MLflow

Integrations Supported

Acquigo

API Availability

API Availability

Pricing Information

$3,500 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

conDati

Date Founded

2017

Company Location

United States

Company Website

www.condati.com

Company Facts

Organization Name

SAS Institute

Date Founded

1976

Company Location

United States

Company Website

www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-marketing-optimization-101287.pdf

Categories and Features

Data Visualization

Analytics
Dashboard Creation
Filtered Views
Simulation Models

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Predictive Analytics

AI / Machine Learning
Data Blending
Modeling & Simulation

Categories and Features

Marketing Analytics

Campaign Management
Predictive Analytics

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