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What is CUX?

CUX is a digital experience analytics and behavioral intelligence platform that helps organizations understand user interactions, identify conversion barriers, and improve the performance of websites and native mobile applications. The software combines quantitative analytics with qualitative behavioral information to explain where users encounter difficulties and why they abandon important workflows. Its Goal-Oriented Analytics methodology organizes user behavior around defined business objectives, conversion funnels, and customer journey stages. Automatic event capture records clicks, scrolling activity, gestures, and other interactions without requiring manual configuration of every event. Session recordings and heatmaps enable teams to examine user behavior, investigate confusing interfaces, and identify obstacles affecting engagement and conversions. Proprietary Experience Metrics automatically detect frustration signals such as rage clicks, chaotic mouse movements, and ineffective interactions to highlight experiences that require attention. Conversion Waterfalls connect funnel performance with relevant user sessions and behavioral evidence, helping teams determine which problems have the greatest impact on business outcomes. Mobile analytics capabilities include session replay, touch interaction mapping, behavioral recognition, and user flow visualization for iOS, Android, React Native, and Flutter applications. Cross-platform tracking uses a Universal User ID to connect website and mobile application visits, providing a more complete understanding of customer journeys across devices. The platform includes AI-assisted behavioral analysis and access to dedicated Digital Experience Analysts who review findings, identify usability barriers, and deliver prioritized recommendations for improving digital experiences.

What is Adobe Analytics?

Adobe Analytics is a powerful, AI-enhanced customer analytics platform that brings together data, content performance, and customer journey insights into a unified framework. Designed for enterprise marketing, product, and business teams, it enables organizations to collect, process, analyze, and activate data from multiple channels in one centralized environment. Customer Journey Analytics connects cross-channel interactions across devices and time, delivering advanced segmentation, pathing analysis, and flexible attribution modeling. The B2B Edition provides account-level insights, buying-group analytics, and multi-touch attribution to support complex sales cycles. Digital Analytics offers robust reporting tools and governance capabilities for transforming digital engagement data into measurable impact. Content Analytics leverages AI to measure asset performance and understand content influence across the entire journey. Product Analytics delivers event-based insights, user and cohort analysis, and guided workflows to identify friction points and optimize conversion drivers. Seamless integration with Adobe Experience Platform ensures data consistency, compliance, and scalability. High-speed visualization tools and unlimited segmentation allow teams to uncover trends quickly and make informed decisions in real time. By unifying analytics across marketing, sales, product, and content strategies, Adobe Analytics helps enterprises deliver personalized experiences, improve attribution accuracy, and drive measurable revenue growth.

Media

Media

Integrations Supported

Accutics
Adobe Customer Journey Analytics
Adobe Real-Time CDP
Alembic
Datameer
Delio Lead Management
HUMAN Sightline Cyberfraud Defense
Kaltura
Lift AI
Microsoft Clarity
MyStyle Platform
Pixis Prism
Qloze
SocialSign.in
Syntasa
TrustCommander
Vidyard
Vizergy Marketing System
Zoomin
diib

API Availability

API Availability

Pricing Information

€79 per month
CUX offers 2 pricing models: Business (starting at €79/month) and Enterprise (with custom quote).

CUX offers also a free trial – no expiration date and no credit card required.
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

cux.io

Date Founded

2019

Company Location

Poland

Company Website

cux.io

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/adobe-analytics.html

Categories and Features

Customer Experience

Analytics
Customer Segmentation
Dashboard
Multi-Channel Collection
Sentiment Analysis
Trend Analysis

Digital Analytics

Not specified

Product Analytics

Automatic Data Capture
Customer Journey Analytics
Data History Retention
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Categories and Features

Conversion Tracking

Not specified

Digital Analytics

Not specified

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Attribution Modeling
Cross-Channel Attribution

Product Analytics

Not specified

RFM Analysis

Not specified

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