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What is CUX?

CUX is a digital experience analytics and behavioral intelligence platform that helps organizations understand user interactions, identify conversion barriers, and improve the performance of websites and native mobile applications. The software combines quantitative analytics with qualitative behavioral information to explain where users encounter difficulties and why they abandon important workflows. Its Goal-Oriented Analytics methodology organizes user behavior around defined business objectives, conversion funnels, and customer journey stages. Automatic event capture records clicks, scrolling activity, gestures, and other interactions without requiring manual configuration of every event. Session recordings and heatmaps enable teams to examine user behavior, investigate confusing interfaces, and identify obstacles affecting engagement and conversions. Proprietary Experience Metrics automatically detect frustration signals such as rage clicks, chaotic mouse movements, and ineffective interactions to highlight experiences that require attention. Conversion Waterfalls connect funnel performance with relevant user sessions and behavioral evidence, helping teams determine which problems have the greatest impact on business outcomes. Mobile analytics capabilities include session replay, touch interaction mapping, behavioral recognition, and user flow visualization for iOS, Android, React Native, and Flutter applications. Cross-platform tracking uses a Universal User ID to connect website and mobile application visits, providing a more complete understanding of customer journeys across devices. The platform includes AI-assisted behavioral analysis and access to dedicated Digital Experience Analysts who review findings, identify usability barriers, and deliver prioritized recommendations for improving digital experiences.

What is Google Analytics?

Get to know your customers better to gain deeper insights into their behaviors. Google Analytics provides vital, no-cost tools that allow you to assess your business data effortlessly on one platform. The latest iteration, Google Analytics 4 (GA4), takes the previous analytics framework to the next level by delivering a more comprehensive and detailed perspective on user interactions across both websites and mobile applications. With a strong focus on user privacy, GA4 shifts towards event-driven tracking instead of relying on conventional session-based approaches, enabling a more flexible and intricate method of data collection. It also features advanced functions like cross-platform tracking, insights driven by machine learning, and predictive analytics, which help businesses understand customer journeys and make data-informed decisions. Furthermore, the enhanced integration with Google Ads and the option to tailor reports enable businesses to fine-tune their marketing strategies while adhering to evolving privacy regulations, ultimately fostering more effective customer engagement. As the digital landscape continues to evolve, utilizing these innovative tools will be essential for long-term growth and success in your business endeavors.

Media

Media

Integrations Supported

Google Analytics 360

Integrations Supported

Google Analytics 360
1PointMail
Actian Data Observability
AgencyPlatform
Commanders Act
Ecomz
Elevatie
Flipsnack
GA Connector
Loopthink
Nexoya
Papermap
Pliable
Pulse
Review Tool
Sparkle
Trafft
UTM.io
Uployal
pizo

API Availability

API Availability

Pricing Information

€79 per month
CUX offers 2 pricing models: Business (starting at €79/month) and Enterprise (with custom quote).

CUX offers also a free trial – no expiration date and no credit card required.
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version

Supported Platforms

SaaS
Windows
Mac
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

cux.io

Date Founded

2019

Company Location

Poland

Company Website

cux.io

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

www.google.com

Categories and Features

Customer Experience

Analytics
Customer Segmentation
Dashboard
Multi-Channel Collection
Sentiment Analysis
Trend Analysis

Digital Analytics

Not specified

Product Analytics

Automatic Data Capture
Customer Journey Analytics
Data History Retention
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Categories and Features

Content Analytics

Not specified

Conversion Tracking

Not specified

Digital Analytics

Not specified

Product Analytics

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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