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What is CUX?

CUX is a digital experience analytics and behavioral intelligence platform that helps organizations understand user interactions, identify conversion barriers, and improve the performance of websites and native mobile applications. The software combines quantitative analytics with qualitative behavioral information to explain where users encounter difficulties and why they abandon important workflows. Its Goal-Oriented Analytics methodology organizes user behavior around defined business objectives, conversion funnels, and customer journey stages. Automatic event capture records clicks, scrolling activity, gestures, and other interactions without requiring manual configuration of every event. Session recordings and heatmaps enable teams to examine user behavior, investigate confusing interfaces, and identify obstacles affecting engagement and conversions. Proprietary Experience Metrics automatically detect frustration signals such as rage clicks, chaotic mouse movements, and ineffective interactions to highlight experiences that require attention. Conversion Waterfalls connect funnel performance with relevant user sessions and behavioral evidence, helping teams determine which problems have the greatest impact on business outcomes. Mobile analytics capabilities include session replay, touch interaction mapping, behavioral recognition, and user flow visualization for iOS, Android, React Native, and Flutter applications. Cross-platform tracking uses a Universal User ID to connect website and mobile application visits, providing a more complete understanding of customer journeys across devices. The platform includes AI-assisted behavioral analysis and access to dedicated Digital Experience Analysts who review findings, identify usability barriers, and deliver prioritized recommendations for improving digital experiences.

What is Indicative?

Product managers, marketers, and business analysts utilize Indicative to enhance customer engagement, boost retention, and improve conversion rates. By integrating all your customer data sources, Indicative creates a comprehensive overview of your audience. This holistic perspective provides essential insights necessary for expanding your customer base, developing exceptional products, and driving sales growth. Additionally, Indicative offers a free plan that grants you access to its powerful behavioral analytics platform, accommodating up to 1 billion user actions each month, which is particularly beneficial for businesses looking to maximize their analytical capabilities without upfront costs. By leveraging these features, organizations can make data-driven decisions that lead to improved outcomes.

Media

Media

Integrations Supported

Google Analytics
Google Analytics 360
Google Tag Manager

Integrations Supported

Freshpaint
RudderStack
Salesforce
Segment
Stripe

API Availability

API Availability

Pricing Information

€79 per month
CUX offers 2 pricing models: Business (starting at €79/month) and Enterprise (with custom quote).

CUX offers also a free trial – no expiration date and no credit card required.
Free Trial Offered?

Pricing Information

$0.00
Standard, Free:
-1 billion user actions or events per month
-Full access to Indicative’s behavioral analysis platform
-Unlimited user seats
-Weekly webinar training with Indicative expert
-Quick integration using Segment, mParticle, Snowplow or Indicative library
-12 month data history
-OAuth with Google
-Email support

Pro, $950/month
Everything in Free plus:
-Unlimited data history
-Onboarding support with an Indicative Specialist
-2 personalized training sessions with your data
-Data export to Google BigQuery
-User roles and permissions
-Live chat support
-Additional training packages available
-Cancel anytime
-API access for User Segments - Coming Soon!

Enterprise, Custom

Everything in Pro, plus:
-> 1 billion user actions or events
-Dedicated Customer Success Manager (CSM)
-Priority access to tech support for troubleshooting
-Hands on training and ongoing analytics consulting
-Feature prioritization
-Custom data sources and destinations
-Custom Service Level Agreements (SLA)
-Advanced analytics support
-On site training
-Single tenancy, on prem, and private cloud deployments
-White labelling and custom domain
-SAML-based single sign-on (SSO)
-Annual or month-to-month contracts
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Windows
Mac
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

cux.io

Date Founded

2019

Company Location

Poland

Company Website

cux.io

Company Facts

Organization Name

Indicative

Date Founded

2014

Company Location

United States

Company Website

www.indicative.com

Categories and Features

Customer Experience

Analytics
Customer Segmentation
Dashboard
Multi-Channel Collection
Sentiment Analysis
Trend Analysis

Digital Analytics

Not specified

Product Analytics

Automatic Data Capture
Customer Journey Analytics
Data History Retention
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Categories and Features

Big Data

Data Visualization

Business Intelligence

Ad Hoc Reports
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Trend / Problem Indicators
Visual Analytics

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
GDPR Compliance

Digital Analytics

Not specified

Marketing Analytics

A/B Testing
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Product Analytics

Not specified

Web Analytics

Conversion Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
User Interaction Tracking

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