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What is diDNA?

diDNA represents a groundbreaking advertising management solution designed specifically for all players involved on the supply side of the advertising ecosystem, including both publishers and ad tech partners. By employing a well-rounded strategy that integrates vital ad technology and connects to over 70 demand partners, it significantly boosts ad revenue. The platform showcases remarkable performance metrics, achieving 95% fill rates, 98% viewability, and ad revenue growth between 100% and 150%, along with an average RPM of $5 and enhanced site loading speeds. In addition, it provides fully transparent, real-time reporting tailored for actionable insights. With its exceptional capability to optimize all forms of digital ad inventory, diDNA utilizes proprietary technology, brand safety measures, and access to high-quality demand sources. Moreover, diDNA's enterprise-level ad management system is meticulously designed to enhance revenue for publishers by harnessing advanced machine learning and artificial intelligence to refine its rules engine, which streamlines the ad management experience and empowers publishers to unlock their maximum revenue potential. This blend of innovative technology and dedicated support enables publishers to concentrate on creating content while reaping the benefits of improved ad performance, ultimately leading to a more effective and efficient advertising strategy. As a result, diDNA not only enhances profitability but also fosters a sustainable advertising environment for all stakeholders involved.

What is Ad Orbit?

An outstanding all-in-one platform that provides a diverse array of integration and configuration options, along with authentic human customer support. Keep track of revenue forecasts, create proposals, manage advertising inventory in real-time, gather electronic signatures, and collect payment details to help your team meet its financial goals. Automated workflows enable IFTTT processing for ad assignments, status updates, client reminders (like content collection alerts), ad delivery, and comprehensive reporting capabilities. Streamline billing and payment management while obtaining insights into revenue projections, account aging, and cost of goods sold via customizable dashboards. Effortlessly connect with ERP and GL systems to enhance functionality. Clients can easily sign contracts digitally, upload advertising materials, approve proofs, process invoices, monitor campaign performance metrics, and generate account statements through a user-friendly online interface. With a focus on seamless integration, Ad Orbit simplifies the connection of your favorite applications. Featuring numerous direct integrations with top media and technology providers, alongside our RESTful API and compatibility with Zapier, you can tailor your workflow to fit your specific needs. Furthermore, the platform empowers users to enhance their productivity by leveraging these efficient connections, ultimately contributing to a smoother operational experience. This approach not only saves time but also ensures that teams can focus on their core objectives without unnecessary distractions.

Media

Media

Integrations Supported

AdCellerant
Admiral
Authorize.Net
Broadstreet
Google Ad Manager
Google Ads
Google Cloud Platform
HubSpot CRM
Issuu
Metabase
Microsoft Dynamics 365 Business Central
QuickBooks Online
Sage Intacct
Sovrn
Stripe
Zapier
Zimbra

Integrations Supported

AdCellerant
Admiral
Authorize.Net
Broadstreet
Google Ad Manager
Google Ads
Google Cloud Platform
HubSpot CRM
Issuu
Metabase
Microsoft Dynamics 365 Business Central
QuickBooks Online
Sage Intacct
Sovrn
Stripe
Zapier
Zimbra

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

diDNA

Date Founded

2017

Company Location

United States

Company Website

didna.io

Company Facts

Organization Name

Ad Orbit

Date Founded

2011

Company Location

United States

Company Website

www.adorbit.com

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

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