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What is diDNA?

diDNA represents a groundbreaking advertising management solution designed specifically for all players involved on the supply side of the advertising ecosystem, including both publishers and ad tech partners. By employing a well-rounded strategy that integrates vital ad technology and connects to over 70 demand partners, it significantly boosts ad revenue. The platform showcases remarkable performance metrics, achieving 95% fill rates, 98% viewability, and ad revenue growth between 100% and 150%, along with an average RPM of $5 and enhanced site loading speeds. In addition, it provides fully transparent, real-time reporting tailored for actionable insights. With its exceptional capability to optimize all forms of digital ad inventory, diDNA utilizes proprietary technology, brand safety measures, and access to high-quality demand sources. Moreover, diDNA's enterprise-level ad management system is meticulously designed to enhance revenue for publishers by harnessing advanced machine learning and artificial intelligence to refine its rules engine, which streamlines the ad management experience and empowers publishers to unlock their maximum revenue potential. This blend of innovative technology and dedicated support enables publishers to concentrate on creating content while reaping the benefits of improved ad performance, ultimately leading to a more effective and efficient advertising strategy. As a result, diDNA not only enhances profitability but also fosters a sustainable advertising environment for all stakeholders involved.

What is EXADS?

EXADS is a robust white-label advertising server that has gained the confidence of advertisers, publishers, and ad networks alike, offering extensive customization options to meet varied requirements. With a diverse array of high-performance ad formats designed for desktop, mobile, and tablet, EXADS adheres to IAB industry standards and maintains compliance with Chrome and the Better Ads Coalition. The platform boasts features such as Full Management & Statistic API, real-time analytics, customizable dashboards, performance management metrics, and advanced financial management tools, alongside customizable ad formats via API, sophisticated targeting options, frequency capping, and retargeting capabilities. Designed with user experience in mind, EXADS ensures an accessible interface that caters to both novices and experienced professionals, making ad management straightforward and efficient. We proudly serve both large and small businesses, addressing their distinct ad serving needs, and invite ad networks, publishers, and advertisers to reach out to discover how EXADS can propel their success in the digital advertising landscape. In a rapidly evolving online marketplace, leveraging a platform like EXADS can significantly enhance your advertising capabilities and drive better results for your campaigns.

Media

Media

Integrations Supported

Admiral
Amazon Web Services (AWS)
Google Ads
Google Cloud Platform
OpenX
Sovrn
Verizon Cloud
Zimbra

Integrations Supported

Circle
Kantox
Kayako
PayPal
PropellerAds
Similarweb
TrafficHaus
tawk.to

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Custom
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

diDNA

Date Founded

2017

Company Location

United States

Company Website

didna.io

Company Facts

Organization Name

EXADS

Date Founded

2013

Company Location

Ireland

Company Website

www.exads.com

Categories and Features

Ad Management

Not specified

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Referrals / Affiliates
Video Ad Serving

Display Advertising

Not specified

Website Optimization Tools

Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

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