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What is diDNA?

diDNA represents a groundbreaking advertising management solution designed specifically for all players involved on the supply side of the advertising ecosystem, including both publishers and ad tech partners. By employing a well-rounded strategy that integrates vital ad technology and connects to over 70 demand partners, it significantly boosts ad revenue. The platform showcases remarkable performance metrics, achieving 95% fill rates, 98% viewability, and ad revenue growth between 100% and 150%, along with an average RPM of $5 and enhanced site loading speeds. In addition, it provides fully transparent, real-time reporting tailored for actionable insights. With its exceptional capability to optimize all forms of digital ad inventory, diDNA utilizes proprietary technology, brand safety measures, and access to high-quality demand sources. Moreover, diDNA's enterprise-level ad management system is meticulously designed to enhance revenue for publishers by harnessing advanced machine learning and artificial intelligence to refine its rules engine, which streamlines the ad management experience and empowers publishers to unlock their maximum revenue potential. This blend of innovative technology and dedicated support enables publishers to concentrate on creating content while reaping the benefits of improved ad performance, ultimately leading to a more effective and efficient advertising strategy. As a result, diDNA not only enhances profitability but also fosters a sustainable advertising environment for all stakeholders involved.

What is Ingenta Commercial?

Ingenta is dedicated to providing customized business solutions for the media industry by employing adaptable software and services within complex operational environments, all backed by a team of skilled and passionate experts focused on delivering outstanding support. We value our genuine and autonomous culture as we work to address intricate problems, thereby fostering success for both our clients and our organization. Founded in 1998, Ingenta became a publicly traded entity on the AIM market of the London Stock Exchange in April 2000. After completing several smaller acquisitions, the company expanded its influence through a merger with Vista, enhancing its overall capabilities. Headquartered in Oxford, UK, Ingenta also operates an office in New Jersey, USA. With close to forty years of experience in the industry and a workforce of over 150 professionals, Ingenta serves more than 400 trade and scholarly publishers. As a respected and trustworthy name in scholarly publishing, the Ingenta brand has been integrated to represent an array of products and services under a cohesive identity, further strengthening its position in the marketplace. This strategic consolidation not only emphasizes Ingenta's dedication to innovation but also highlights its ongoing focus on improving service delivery to its clients. As the company looks toward the future, it remains committed to evolving alongside the dynamic needs of the industry.

Media

Media

Integrations Supported

Admiral
Amazon Web Services (AWS)
Google Ads
Google Cloud Platform
Nominow
OpenX
Sovrn
Verizon Cloud
Zimbra
censhare

Integrations Supported

Admiral
Amazon Web Services (AWS)
Google Ads
Google Cloud Platform
Nominow
OpenX
Sovrn
Verizon Cloud
Zimbra
censhare

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

diDNA

Date Founded

2017

Company Location

United States

Company Website

didna.io

Company Facts

Organization Name

Ingenta

Date Founded

1977

Company Location

United Kingdom

Company Website

www.ingenta.com

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

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