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What is diDNA?

diDNA represents a groundbreaking advertising management solution designed specifically for all players involved on the supply side of the advertising ecosystem, including both publishers and ad tech partners. By employing a well-rounded strategy that integrates vital ad technology and connects to over 70 demand partners, it significantly boosts ad revenue. The platform showcases remarkable performance metrics, achieving 95% fill rates, 98% viewability, and ad revenue growth between 100% and 150%, along with an average RPM of $5 and enhanced site loading speeds. In addition, it provides fully transparent, real-time reporting tailored for actionable insights. With its exceptional capability to optimize all forms of digital ad inventory, diDNA utilizes proprietary technology, brand safety measures, and access to high-quality demand sources. Moreover, diDNA's enterprise-level ad management system is meticulously designed to enhance revenue for publishers by harnessing advanced machine learning and artificial intelligence to refine its rules engine, which streamlines the ad management experience and empowers publishers to unlock their maximum revenue potential. This blend of innovative technology and dedicated support enables publishers to concentrate on creating content while reaping the benefits of improved ad performance, ultimately leading to a more effective and efficient advertising strategy. As a result, diDNA not only enhances profitability but also fosters a sustainable advertising environment for all stakeholders involved.

What is Literatum?

Every organization has distinct requirements for their publishing platform, which is why Atypon created Literatum, a versatile online publishing and website development solution featuring a customizable modular design that can be adjusted to meet the specific objectives of individual publishers. The six modules of Literatum work in harmony with the existing technologies in your publishing ecosystem and have the capacity to replace certain components if needed. Its scalability guarantees that it grows in tandem with your business, fostering expansion without necessitating additional staff. Additionally, the platform accommodates a diverse array of content types, encouraging collaboration among departments that often function in isolation, including marketing, editorial, and communications. Atypon Insights, a sophisticated business intelligence module backed by Google technologies, enhances the platform’s functionality by providing an in-depth and thorough history of platform activities, aiding in informed strategic planning. This level of seamless integration and flexibility positions Literatum as a formidable partner for any publishing enterprise striving to excel in a challenging market. Moreover, its innovative features not only streamline workflows but also empower publishers to remain competitive and responsive to changing industry dynamics.

Media

Media

Integrations Supported

Admiral
Amazon Web Services (AWS)
Google Ads
Google Cloud Platform
OpenX
Sovrn
Verizon Cloud
Zimbra

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

diDNA

Date Founded

2017

Company Location

United States

Company Website

didna.io

Company Facts

Organization Name

Atypon

Date Founded

1996

Company Location

United States

Company Website

www.atypon.com/products/literatum/

Categories and Features

Ad Management

Not specified

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Referrals / Affiliates
Video Ad Serving

Display Advertising

Not specified

Website Optimization Tools

Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

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