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What is diDNA?

diDNA represents a groundbreaking advertising management solution designed specifically for all players involved on the supply side of the advertising ecosystem, including both publishers and ad tech partners. By employing a well-rounded strategy that integrates vital ad technology and connects to over 70 demand partners, it significantly boosts ad revenue. The platform showcases remarkable performance metrics, achieving 95% fill rates, 98% viewability, and ad revenue growth between 100% and 150%, along with an average RPM of $5 and enhanced site loading speeds. In addition, it provides fully transparent, real-time reporting tailored for actionable insights. With its exceptional capability to optimize all forms of digital ad inventory, diDNA utilizes proprietary technology, brand safety measures, and access to high-quality demand sources. Moreover, diDNA's enterprise-level ad management system is meticulously designed to enhance revenue for publishers by harnessing advanced machine learning and artificial intelligence to refine its rules engine, which streamlines the ad management experience and empowers publishers to unlock their maximum revenue potential. This blend of innovative technology and dedicated support enables publishers to concentrate on creating content while reaping the benefits of improved ad performance, ultimately leading to a more effective and efficient advertising strategy. As a result, diDNA not only enhances profitability but also fosters a sustainable advertising environment for all stakeholders involved.

What is MarfeelPress?

MarfeelPress offers a comprehensive solution specifically designed for bloggers and editors who utilize WordPress, providing essential tools that enhance reader engagement, increase advertising revenue, and grant complete control over your mobile site. By using a single WordPress plugin, you can effortlessly construct a fully functional mobile website that delivers an app-like experience, featuring interactive elements such as swiping, relevant push notifications, and traffic-boosting recirculation strategies to elevate your page views. You have the flexibility to personalize the look and feel of your mobile site by modifying color schemes, uploading your brand logo, and incorporating your choice of analytics and commenting systems. Readers are particularly drawn to incredibly fast loading times, which not only help lower your website's bounce rate but also drastically improve your search engine optimization. Moreover, Marfeel’s sophisticated algorithms enable real-time bidding and server-to-server header bidding, while linking you to international opportunities via leading supply-side platforms and advertising networks. This all-encompassing strategy not only enhances user experience but also optimizes revenue potential effortlessly, ensuring your content reaches its fullest potential. Ultimately, MarfeelPress empowers you to create an engaging and profitable mobile presence that resonates with your audience.

Media

Media

Integrations Supported

Admiral
Amazon Web Services (AWS)
Google Ads
Google Cloud Platform
Sovrn
Verizon Cloud
Zimbra

Integrations Supported

Chartbeat
Criteo
Facebook
Google Analytics
OneSignal
Parsley
Piwik PRO
Pushly
Quantcast
Taboola
comScore

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Online Training

Company Facts

Organization Name

diDNA

Date Founded

2017

Company Location

United States

Company Website

didna.io

Company Facts

Organization Name

Marfeel

Date Founded

2011

Company Location

Spain

Company Website

www.marfeel.com

Categories and Features

Ad Management

Not specified

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Referrals / Affiliates
Video Ad Serving

Display Advertising

Not specified

Website Optimization Tools

Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Ad Server

Ad Inventory Management
Ad Optimization
Banner Management
Mobile Ad Serving

Publishing and Subscriptions

Advertising Management
Layout & Design
Magazines
Newsletters
Newspapers

UX

For Mobile
For Websites
Usability Testing
User Journeys
User Research

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