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What is eCHO?

With eCHO's Truth-in-B2B-Intent, Company Velocity equips savvy B2B and Account Based Marketers to adeptly generate and rank account lists informed by intent and engagement within their technology ecosystems. Given the prolonged nature of the B2B Sales Cycle, it becomes paramount for Sales and Marketing teams to collaborate seamlessly, facilitating interactions across various departments. Moreover, effective decisions regarding which accounts and locations to engage must be made judiciously to maximize impact. Surely, a more efficient method to navigate this process must exist. Envision the ability to connect with your customers before they contemplate leaving and reaching out to prospective clients before they consider your competitors. This is exactly where eCHO's Truth-in-B2B-Intent shines, providing the predictive insights needed through topic Velocity, enabling you to prioritize accounts for engagement effectively and consequently shorten the overall sales cycle. By correlating your CRM data with intent signals, eCHO Truth-in-B2B-Intent produces invaluable predictive insights that can revolutionize your marketing tactics. This cutting-edge approach not only refines your decision-making process but also fosters deeper, more impactful interactions with your target audience, ultimately leading to enhanced business relationships and increased sales opportunities.

What is Intelligent ABM?

Deepening your comprehension of purchasing groups within specific accounts is essential for attaining superior marketing results. In an innovative partnership, Spiceworks Ziff Davis and Aberdeen are providing B2B technology sellers with unparalleled insight into the complete buying team, including everyone from senior executives to technical implementers. By merging SWZD’s unique first-party data with Aberdeen’s insightful third-party intent indicators, this alliance aims to offer a robust, thorough, and diverse range of intent signals across various B2B sectors such as IT, marketing, HR, and finance. Leverage our exceptional actionable intent data to pinpoint, prioritize, and engage with accounts that exhibit a strong propensity to make a purchase. With the Intelligent ABM strategy, you can concentrate on reaching the most relevant prospects who are actively in search of your offerings. This method, bolstered by actionable intent signals, enables you to customize your messaging to resonate with the entire buying group, ultimately strengthening connections and driving positive results. By synchronizing your marketing initiatives with these insights, you can significantly refine your engagement strategies, boost conversion rates, and maximize your overall marketing effectiveness. Additionally, this comprehensive understanding of your target accounts will empower you to craft more informed and impactful marketing campaigns.

Media

Media

Integrations Supported

Integrations Supported

Aberdeen
Adobe Marketo Engage
Convertr
Eloqua
HubSpot CRM
HubSpot Customer Platform
Integrate
LinkedIn
LogMeIn Central
Salesforce
Spiceworks Ziff Davis (SWZD)

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

180byTwo

Date Founded

2017

Company Location

United States

Company Website

180bytwo.com

Company Facts

Organization Name

Spiceworks Ziff Davis

Date Founded

2020

Company Location

United States

Company Website

swzd.com/products/intelligent-abm/

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Competitor Analysis
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Scoring

Categories and Features

Buyer Intent

Not specified

Performance Marketing

Not specified

Sales Intelligence

Not specified

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