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What is eDrain?

Planning, creating, and progressing are essential steps in any project. This journey starts with recognizing specific needs and culminates in the execution of effective solutions. Enter the eDrain DATA CLOUD PLATFORM, a system crafted for the efficient collection, observation, and detailed reporting of data. Operating in the expansive domain of Big Data, it adopts a driver-centric methodology that promotes seamless integration of diverse data types. The sophisticated driver engine permits the concurrent integration of multiple data streams and devices, enhancing functionality. Users benefit from customizable dashboards, the ability to add various perspectives, and the option to design personalized widgets, along with the capability to set up new devices, flows, and sensors. Furthermore, users can generate custom reports, keep track of sensor statuses, and oversee real-time data flows effortlessly. The platform also supports the establishment of flow logic, analysis criteria, and warning thresholds, in addition to configuring events and actions as needed. New devices can be developed and new stations set up, facilitating effective alert management and validation. Ultimately, this platform provides users with the tools necessary to fully command their data landscape, transforming how they interact with information and enabling more informed decision-making. Such capabilities ensure that organizations can adapt quickly to changing data environments and optimize their operational strategies effectively.

What is Salesforce Marketing Cloud Intelligence?

Improve your financial efficiency and enhance customer engagement through integrated performance metrics, efficient reporting, and smart AI-driven insights aimed at reducing costs. Create a flexible analytical framework that produces innovative insights by leveraging an extensive library with more than 170 connectors, facilitating smooth data integration from top advertising, commerce, CRM, and database sources. Your IT team will see a rise in productivity thanks to the ongoing upkeep of these connectors and the user-friendly setup, enabling you to enter your credentials and start combining your cross-channel marketing performance within minutes. While dashboards and reports give you a broad view of overall success, actionable insights play a vital role in strategic planning. With Einstein, you can zero in on specific KPIs that need improvement and continuously generate AI-powered insights. This feature allows you to tackle significant questions, such as how to lower costs by reducing your CPM, or performing an in-depth analysis to pinpoint which creative aspects had the most remarkable impact in your recent campaign. By meticulously reviewing all your data, Einstein emphasizes insights based on their ability to enhance engagement, ensuring you make well-informed decisions that effectively optimize your marketing strategies. Ultimately, this approach not only streamlines your operations but also sets the stage for sustained growth in your marketing initiatives.

Media

Media

Integrations Supported

AdRoll
Adobe Analytics
Agentforce
Convertr
Desktop.com
Facebook
Flashtalking
Google Ads
Google Analytics
Innovid
LinkedIn
Mailchimp
Microsoft Advertising
Oracle Moat
Outbrain
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Semrush
X Ads (Twitter Ads)

Integrations Supported

AdRoll
Adobe Analytics
Agentforce
Convertr
Desktop.com
Facebook
Flashtalking
Google Ads
Google Analytics
Innovid
LinkedIn
Mailchimp
Microsoft Advertising
Oracle Moat
Outbrain
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Semrush
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Eclettica

Company Location

Italy

Company Website

www.eclettica.net

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-intelligence/

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

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