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What is excentos Workbench?

Excentos Product Guides skillfully guide customers through a series of simple questions to pinpoint the most suitable products for their specific requirements. By offering an engaging shopping experience, you enable your customers to uncover which items best match their tastes and preferences. Crafting your own Product Guide within the Excentos Workbench is a straightforward process that consists of just five simple steps. Nonetheless, navigating product data can often be challenging, as it is sometimes inaccurately presented or difficult to interpret online. Our cutting-edge AI Data Trainer technology empowers you to improve your product data by adding meaningful attributes. Utilize your expertise to classify existing product information with an array of qualities, features, or other pertinent attributes. Moreover, you can create fresh attributes founded on your specialized knowledge and insights regarding the products. For example, you could establish a variety of style attributes for different coat types, highlighting the diversity and richness of your product range. This method not only enhances the shopping journey but also guarantees that customers receive personalized recommendations that genuinely reflect their unique preferences and desires. Ultimately, this level of customization fosters a deeper connection between the customer and the products they choose.

What is Salesforce Marketing Cloud Personalization?

Elevate each customer's experience by harnessing AI and real-time data to boost conversions while reducing costs. Treat every client as a distinct individual, enhancing the effectiveness of your marketing strategies with our cutting-edge personalization technology. Employ machine learning and AI to create bespoke experiences, tailoring everything from website layouts to mobile app functionalities, product recommendations, and beyond. By personalizing every facet of the customer journey to meet specific performance metrics—whether it's attracting new clientele or nurturing customer loyalty—you can merge real-time user behavior with historical data. Improve webpage personalization with machine learning, optimizing calls to action like banners and pop-ups. Additionally, you can adapt and test at the speed of your customers' online activities, with personalization choices implemented in mere milliseconds. Utilize AI to evaluate current intent data alongside past business interactions to reveal customer preferences, interests, and affinities, ensuring that every engagement resonates uniquely with the individual. This comprehensive strategy not only boosts customer satisfaction but also fosters impactful interactions that can significantly enhance overall business performance, ultimately leading to sustained growth and success in a competitive market. By continuously refining your approach based on user feedback and behavioral trends, you can further strengthen the bond between your brand and its customers.

Media

Media

Integrations Supported

Constant Contact Lead Gen & CRM
Desktop.com
Eloqua
Google Analytics
HubSpot Marketing Hub
LinkedIn
Marketo
NetSuite
Salesforce
Salesforce Agentforce
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Engagement
Salesforce Marketing Cloud Intelligence
WordPress

Integrations Supported

Constant Contact Lead Gen & CRM
Desktop.com
Eloqua
Google Analytics
HubSpot Marketing Hub
LinkedIn
Marketo
NetSuite
Salesforce
Salesforce Agentforce
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Engagement
Salesforce Marketing Cloud Intelligence
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$269 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

excentos

Date Founded

2007

Company Location

Germany

Company Website

www.excentos.com/en/workbench

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-personalization/

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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