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What is fraud0?

Fraud0 is an advanced platform designed to help businesses swiftly identify and mitigate invalid traffic and bot interactions, thereby improving the effectiveness of advertising campaigns and ensuring that marketing resources are allocated wisely. Utilizing AI-driven analytics, it proficiently uncovers and prevents fraudulent activities, offering users a thorough understanding of traffic sources while pinpointing the most affected marketing channels. The platform includes features such as onsite intelligence and in-ad measurement, allowing users to track where their advertisements are displayed, identify fraudulent domains, and make strategic decisions by removing ineffective placements. Furthermore, Fraud0 enables businesses to optimize their advertising budgets, protect data from automated threats, and enhance campaign performance by focusing on genuine human traffic, which cultivates a more trustworthy advertising landscape. By taking advantage of these capabilities, companies can not only refine their marketing strategies but also realize improved returns on their investments, leading to sustained growth and success in an increasingly competitive market. Ultimately, the use of Fraud0 can transform the way businesses approach their advertising efforts, ensuring they remain ahead of potential threats and inefficiencies.

What is Airbridge?

Campaign attribution across web and mobile platforms emphasizes metrics that are centered on users, providing complete visibility over all channels and devices. Featuring tools for integrated measurement and campaign evaluation, this system allows users to customize their dashboard to display a wide range of measurement metrics. Airbridge facilitates in-depth assessments of marketing activities by analyzing several performance indicators, including user engagement, retention rates, uninstall percentages, impressions, costs, and generated revenue. The platform guarantees that conversions are properly linked to the relevant media, devices, and platforms. By employing both last-click attribution and advanced statistical multi-touch models, Airbridge enables marketers to navigate intricate, non-linear customer journeys, offering a nuanced analysis of how each campaign, channel, platform, and search term contributes to conversion rates. Users can define their own detection parameters with validation rules to ensure accurate measurements. Additionally, Airbridge effectively addresses the problem of excessive advertising costs due to ad fraud, allowing for more efficient allocation of marketing budgets. Overall, this all-encompassing strategy empowers marketers to base their decisions on data, ultimately improving the success of their campaigns and fostering growth within their businesses. By leveraging these insights, businesses can adapt their strategies to respond to market changes more effectively.

Media

Media

Integrations Supported

Google Ads
Amplitude
Bing
Braze
Criteo
Google Analytics
Google Display & Video 360
Instagram
MobileAction
WillBot
YouTube
tvScientific

Integrations Supported

Google Ads
Amplitude
Bing
Braze
Criteo
Google Analytics
Google Display & Video 360
Instagram
MobileAction
WillBot
YouTube
tvScientific

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

fraud0

Date Founded

2020

Company Location

Germany

Company Website

www.fraud0.com

Company Facts

Organization Name

AB180

Date Founded

2015

Company Location

South Korea

Company Website

www.airbridge.io

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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