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What is gemiusHeatMap?

Improving your website's design is essential for enabling visitors to find what they are looking for or to uncover your highlighted products with ease. To enhance your website's conversion rates, it is advantageous to examine conversion patterns relative to different times of the day and week. By delivering relevant content and tracking click data, you can optimize links to your products and pinpoint any unexpected spikes in product interest. Furthermore, adjusting the length and format of your pages in accordance with user interactions is vital. Identifying the optimal locations for advertisements and call-to-action prompts is crucial, as the insights derived from these approaches can significantly elevate conversion rates. Employing tools like Gemius HeatMap can facilitate this process by analyzing visitor interactions such as clicks and scrolling, while also producing a variety of reports including LinkMap, ClickMap, ScrollMap, and assessments of article and author effectiveness, along with data on traffic sources and social media involvement. Ultimately, creating a user-centric and streamlined website experience will enhance visitor satisfaction and drive up conversion rates. By embracing these tactics, you can cultivate a more captivating environment that thoroughly addresses the preferences and requirements of your audience, thereby fostering loyalty and encouraging repeat visits.

What is Air360?

Air360 is a comprehensive tool for digital experience analytics specifically designed for conversion rate optimization (CRO). This software aids in deciphering user actions on your website while uncovering previously unnoticed behaviors. Our emphasis is on providing user-friendly analytics tools that deliver actionable insights, enabling you to enhance your website efficiently and significantly increase your conversion rates. With Air360, optimizing your CRO process becomes straightforward and efficient: * No coding or tagging is necessary * You can segment users according to your preferences * A complete set of features is available to explore user behavior in depth * Additionally, our team of CRO experts is ready to assist you throughout the journey, ensuring you maximize your platform's potential. This level of support enhances your ability to make informed decisions based on real user data.

Media

Media

Integrations Supported

AB Tasty
Google Chrome
IdoSell
Kameleoon
Looker
Microsoft Power BI
SFTPPlus
Salesforce

Integrations Supported

AB Tasty
Google Chrome
IdoSell
Kameleoon
Looker
Microsoft Power BI
SFTPPlus
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Gemius

Date Founded

1999

Company Location

Poland

Company Website

heatmap.gemius.com/en/

Company Facts

Organization Name

Air360

Date Founded

2016

Company Location

Japan

Company Website

www.air360.io

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Categories and Features

Digital Experience Platforms (DXP)

Alerts / Notifications
Auto-Tagging
Blogs
Calendar
Content Modeling
Digital Asset Management
File Sharing
Form Builder
Forums / Message Boards
Headless CMS
Knowledge Base
Performance Monitoring
Personalization / Segmentation
Reporting / Analytics
Surveys / Polls
Templates
User Management / Permissions
Version Control
Wiki
Workflow Management

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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