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What is gemiusHeatMap?

Improving your website's design is essential for enabling visitors to find what they are looking for or to uncover your highlighted products with ease. To enhance your website's conversion rates, it is advantageous to examine conversion patterns relative to different times of the day and week. By delivering relevant content and tracking click data, you can optimize links to your products and pinpoint any unexpected spikes in product interest. Furthermore, adjusting the length and format of your pages in accordance with user interactions is vital. Identifying the optimal locations for advertisements and call-to-action prompts is crucial, as the insights derived from these approaches can significantly elevate conversion rates. Employing tools like Gemius HeatMap can facilitate this process by analyzing visitor interactions such as clicks and scrolling, while also producing a variety of reports including LinkMap, ClickMap, ScrollMap, and assessments of article and author effectiveness, along with data on traffic sources and social media involvement. Ultimately, creating a user-centric and streamlined website experience will enhance visitor satisfaction and drive up conversion rates. By embracing these tactics, you can cultivate a more captivating environment that thoroughly addresses the preferences and requirements of your audience, thereby fostering loyalty and encouraging repeat visits.

What is Yandex Metrica?

Achieve a comprehensive understanding of your online audience by delving into various metrics, including traffic trends and user engagement, which will ultimately propel your business growth. Utilize simple attribution models to filter out spam traffic and effectively control bot activity, ensuring cleaner data. Gain access to extensive user metrics, including in-depth analysis of ad blocker usage. Set up to 200 specific goals for each website, integrate ecommerce analytics, and effortlessly track tailored events. Take advantage of session recordings, heat maps, and form analytics reports that are simple to access without the need for complex configurations. Your data updates in real time with no truncation, as the sampling process is user-driven, allowing you to oversee any level of traffic while keeping all records forever. Track user interactions on your site—capturing every click, scroll, mouse movement, and keystroke on video. Identify barriers that hinder purchases, decipher the reasons behind user clicks, and gather insightful feedback to improve the user experience. Discover which parts of a webpage draw the most interest and recognize areas that might be neglected. You can also pinpoint the exact moments when users stop scrolling, offering an even deeper understanding of user behavior. This granular insight equips you to make strategic decisions that can significantly elevate your website's effectiveness and user satisfaction. Furthermore, by continuously analyzing this data, you can adapt your strategies in real-time, ensuring sustained improvement over time.

Media

Media

Integrations Supported

GIFTD
GetResponse
Improvado
Joomla!
LeadBack
Magento
Meiro
MotoCMS
Octoboard
Omniconvert
OneLogin
Segment
SpringBuilder
Topvisor
Ucraft
Venyoo
WordPress
XenForo
🌱kvitly

Integrations Supported

GIFTD
GetResponse
Improvado
Joomla!
LeadBack
Magento
Meiro
MotoCMS
Octoboard
Omniconvert
OneLogin
Segment
SpringBuilder
Topvisor
Ucraft
Venyoo
WordPress
XenForo
🌱kvitly

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Gemius

Date Founded

1999

Company Location

Poland

Company Website

heatmap.gemius.com/en/

Company Facts

Organization Name

Yandex

Date Founded

2000

Company Location

Russia

Company Website

metrica.yandex.com

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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