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What is gen.video?

Our cutting-edge solution effectively merges sales conversion metrics with retail syndication, allowing you to create engaging content that produces tangible results. You can design customized and interactive shopping experiences that elevate social commerce and give your customers the flexibility to shop at their chosen retailers. This strategy not only equips you with vital shopper insights but also enables the formation of specific audience segments to fine-tune your media expenditures successfully. We excel in creating impactful product videos and lifestyle imagery from reputable sources to enhance the retail product pages that feature your goods. By implementing our unique shopping experiences, you can establish clear pathways to purchase throughout every digital interaction, empowering consumers to select where they buy your products while simultaneously collecting invaluable shopper data. Moreover, streamline your operations with our sophisticated content approval system that provides tailored views and workflows for different social platforms, supported by high-quality collaboration tools that improve and expedite the feedback and approval processes for your content. With these advanced features, you can guarantee a more efficient content management process that ultimately boosts engagement and conversion rates, leading to greater overall success for your business. By prioritizing consumer choice and streamlined workflows, you set a foundation for long-term growth and customer loyalty.

What is Later Influence?

Later Influence provides a wide array of solutions designed to streamline relationship management, automate workflows, and assess the impact of integrated marketing initiatives across influencer, advocacy, referral, and loyalty strategies, thereby supporting various marketing functions and interactions. Our innovative approach to influencer marketing facilitates the involvement of different types of influencers throughout the customer journey. By collaborating with both Macro- and Micro-Influencers, we create genuine content such as social media updates, blog posts, images, voiceovers, and videos. We also enable Micro-Influencers, Advocates, and Referrers to share content and retail sites with their audiences via trackable referral links and promo codes. In addition to this, we invite these influencers to evaluate products or services and gather insightful feedback through surveys aimed at research purposes. Moreover, we motivate Advocates, Referrers, and Loyalists by providing rewards like product samples, discount codes, or loyalty points, based on their content creation and engagement outcomes, which cultivates a strong and mutually advantageous partnership. This all-encompassing model not only boosts brand awareness but also deepens community connections and fosters long-term loyalty among customers. Ultimately, our approach ensures that every interaction with influencers is meaningful and impactful, driving sustained business growth.

Media

Media

Integrations Supported

Later Social

Integrations Supported

Later Social

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

gen.video

Date Founded

1999

Company Location

United States

Company Website

www.gen.video/

Company Facts

Organization Name

Later

Date Founded

2014

Company Location

Canada

Company Website

later.com/influencer-marketing-platform/

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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