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Sighted

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What is BayReviews?

Consumers find user-generated content to be 9.8 times more persuasive than influencer-created content when making purchasing decisions. By collecting and sharing user reviews online, businesses can significantly improve the customer journey. Shoppers trust online reviews to the same extent as personal recommendations from their friends and family, which highlights their importance. In addition to being a valuable marketing tool, customer reviews can also enhance your website's ranking in search engine results. It is essential to gather ratings, reviews, personal experiences, and images from your customers to enrich their shopping experiences and influence their purchasing decisions. Engaging with customer feedback helps them feel recognized and appreciated. Our intuitive platform ensures that you never miss a chance to connect with your shoppers. Responding to customer inquiries about your products can assist them in making informed purchasing choices. User-generated content is distinct, deeply relevant, and authentic, which contributes to improving your website's visibility in Search Engine Results Pages (SERPs), ultimately leading to increased traffic and engagement. By cultivating a community around your brand, you can foster loyalty and encourage repeat business while simultaneously boosting your credibility in the marketplace. Establishing an ongoing dialogue with your customers can further enhance their experience and deepen their relationship with your brand.

What is Sighted?

Towards the end of 2019, Marshall Golub, the Co-founder of Sighted, initiated an online search for a specific product for his elderly dog, only to be met with disappointment due to the scarcity of appropriate results. This experience led him to reflect on the vast number of individuals searching for products that were hardly represented on the internet. His investigation unveiled that millions of queries go unanswered daily, highlighting a significant gap in the market. This insight triggered an extensive two-year project focused on research and the development of over 100 websites dedicated to consumer products. During this journey, two pivotal factors emerged that play a critical role in generating targeted search traffic: the loading speed of the webpages and the content tailored to address these overlooked consumer inquiries. The success of this initiative has been extraordinary. Sighted's innovative technology is engineered to pinpoint, assess, and filter through inadequately addressed search queries. Consequently, we leverage these inquiries by producing informative articles and showcasing relevant advertisements across our website network, thereby converting unanswered questions into valuable consumer resources. This strategic method not only fulfills a pressing market demand but also fosters substantial user engagement and revenue generation, proving the efficacy of targeting unaddressed needs. Additionally, by continually refining our approach, we aim to expand our impact and reach even more consumers seeking solutions.