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What is iGaming Audience Platform?

The iGaming Audience Platform integrates a Data Management Platform (DMP), a Demand-Side Platform (DSP), and an Ad Server, creating a holistic ecosystem for media buyers to efficiently strategize, acquire, and track advertising in real-time. By utilizing extensive datasets and sophisticated machine learning algorithms, we facilitate the rapid communication of information to the DSP, enabling accurate targeting and effective management of campaigns. Delta Big Data significantly enhances the reporting capabilities of our Ad Server, allowing clients to verify that their campaigns have successfully reached the desired demographic segments for the first time. Additionally, the Delta Projects Audience Station (DMP) equips users with the tools to precisely identify and manage their target audiences. By accurately segmenting these groups, advertisers can dramatically boost their campaign effectiveness. The Audience Station also offers valuable insights into ideal targeting tactics and timing, empowering marketers to analyze iGaming customer behavior, monitor spending trends, assess purchase intentions, evaluate product desirability, and measure audience performance. As a result, this powerful platform fosters a more insightful and impactful advertising strategy, ultimately leading to improved return on investment for clients. Furthermore, the continuous evolution of the platform ensures that users remain at the forefront of advertising innovation.

What is DeltaMaster?

DeltaMaster is a sophisticated business intelligence tool tailored to assist organizations in analysis, planning, and reporting. Is it essential for every staff member to transform into a data scientist? Should everyone be able to articulate their insights alongside those of their colleagues? Is it necessary to explore the differences between correlation and causation in every meeting? DeltaMaster adopts a distinct perspective. The real power of data is realized through the establishment of clear specifications, identifying inconsistencies, and making quick adjustments to achieve goals. With DeltaMaster, organizations can let go of the impractical dreams of becoming data superstars and instead adopt a more pragmatic, evidence-driven method for performance management. In this innovative system, reports indicate poor performance with a red signal, while favorable outcomes are represented by a soothing blue hue. The era of being inundated with excessive reports, confusing graphs, and aimlessly sifting through data is over. DeltaMaster enables everyone to easily identify and understand the next necessary actions for achieving success, thereby cultivating a culture of informed decision-making and accountability. This transformative approach ensures teams are aligned and focused on what genuinely drives their objectives forward. Ultimately, DeltaMaster equips organizations to navigate their paths to success with clarity and purpose.

Media

Media

Integrations Supported

IBM Cognos Analytics
Microsoft Excel
Oracle Essbase
SAP BW/4HANA
SAP HANA
SAP NetWeaver
SQL Server

Integrations Supported

IBM Cognos Analytics
Microsoft Excel
Oracle Essbase
SAP BW/4HANA
SAP HANA
SAP NetWeaver
SQL Server

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Delta Projects

Date Founded

2002

Company Location

Sweden

Company Website

igamingaudience.com/full-stack-platform/

Company Facts

Organization Name

Bissantz

Company Location

Germany

Company Website

www.bissantz.de/en/software/

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

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