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What is iGaming Audience Platform?

The iGaming Audience Platform integrates a Data Management Platform (DMP), a Demand-Side Platform (DSP), and an Ad Server, creating a holistic ecosystem for media buyers to efficiently strategize, acquire, and track advertising in real-time. By utilizing extensive datasets and sophisticated machine learning algorithms, we facilitate the rapid communication of information to the DSP, enabling accurate targeting and effective management of campaigns. Delta Big Data significantly enhances the reporting capabilities of our Ad Server, allowing clients to verify that their campaigns have successfully reached the desired demographic segments for the first time. Additionally, the Delta Projects Audience Station (DMP) equips users with the tools to precisely identify and manage their target audiences. By accurately segmenting these groups, advertisers can dramatically boost their campaign effectiveness. The Audience Station also offers valuable insights into ideal targeting tactics and timing, empowering marketers to analyze iGaming customer behavior, monitor spending trends, assess purchase intentions, evaluate product desirability, and measure audience performance. As a result, this powerful platform fosters a more insightful and impactful advertising strategy, ultimately leading to improved return on investment for clients. Furthermore, the continuous evolution of the platform ensures that users remain at the forefront of advertising innovation.

What is Paragone?

Paragone is a marketing platform specializing in performance-driven strategies within the expanding realm of paid social media. For modern digital marketers, embracing and enhancing a comprehensive cross-channel advertising approach is essential for thriving in both B2C and B2B sectors. Our solutions empower businesses to effectively increase their audience reach and enhance revenue through insightful analytics and automated campaign management tools. By leveraging these resources, companies can navigate the complexities of digital advertising with greater ease and efficiency.

Media

Media

Integrations Supported

Integrations Supported

Adjust
AppsFlyer
Eulerian
Facebook Ads
Fastory
Google Ads
Google Analytics
Instagram
LeadsBridge
LiveRamp
Meta Ads
Pinterest
Snapchat
TikTok
Wibbitz
X (Twitter)
X Ads (Twitter Ads)
Zapier

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$399 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Delta Projects

Date Founded

2002

Company Location

Sweden

Company Website

igamingaudience.com/full-stack-platform/

Company Facts

Organization Name

paragone.ai

Date Founded

2009

Company Location

United States

Company Website

paragone.ai/product/actionable-performance-monitoring/

Categories and Features

Ad Server

Not specified

Display Advertising

Not specified

Game Monetization

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Mobile Advertising

Not specified

Performance Marketing

Not specified

Social Media Advertising

Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Video Advertising

Not specified

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