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What is iMotions?
iMotions stands out as the leading software for examining human behavior across various research settings. This versatile platform supports an array of lab research types, from behavioral science and usability testing to observational studies and human factors analysis. Users can seamlessly present stimuli through various mediums such as images, videos, websites, applications, games, and virtual reality experiences. The software allows for the integration and synchronization of numerous sensors, including eye trackers, facial expression analysis tools, and measurements of physiological responses like GSR, EEG, ECG, and EMG. It also features an accessible API for importing and exporting data from different sources, alongside a built-in survey tool that allows researchers to incorporate questions directly into their datasets. Both live and post-study markers enable effective behavioral coding and annotations, while the platform’s data visualization capabilities are enhanced by comprehensive editing and analysis options, including embedded R-scripting. Additionally, users can review recordings and replays of both the scene and the participant, making it easier to analyze interactions. With its intuitive point-and-click interface, designing a study has never been more straightforward.
What is Buzz 3D?
Buzz 3D operates across two specialist domains: Retail Innovation Testing and Pharmaceutical Human Factors Studies.
For retailers, FMCG brands and Shopper Research teams, Buzz 3D brings a low-cost Innovation Testing stage to conventional enterprise Category Management workflows. Most organisations have more merchandising, pricing, assortment and planogram concepts than they have time or budget to evaluate, risking stronger opportunities being overlooked. Buzz enables significantly more concepts to be rapidly pre-screened before investing in deeper shopper research and validation. Buzz describes this workflow bottleneck as the "3-Silo Problem", which stifles innovation by limiting throughput. By reducing workflow friction while working alongside enterprise platforms including Blue Yonder (JDA), NIQ Spaceman, Ipsos SimStore and InContext Solutions, Buzz 3D creates new opportunities for innovation discovery.
Retail Innovation Testing
• Rapid Innovation Testing and Concept Pre-Screening
• Interactive Planogram Creation
• Survey Integration
• Shopper Behaviour Capture
• Produced in minutes
For MedTech and pharmaceutical organisations, Buzz transforms production-ready packaging artwork into interactive virtual packs for remote moderator-led Human Factors, Label Comprehension and Packaging Evaluation studies. Packaging supports interactive flaps, pull-outs, Patient Information Leaflets (PIL) and Instructions for Use (IFU) inserts. Used in over 100 US qualitative studies since 2021, data generated using Buzz has been accepted by the FDA within formal regulatory submissions.
Pharmaceutical Human Factors
• Virtual Human Factors Studies
• Label Comprehension Studies
• Interactive Packaging (PIL & IFU)
• FDA Regulatory Submission Support
• No more physical mock-ups. Ever.
Integrations Supported
Affectiva
API Availability
Has API
API Availability
Has API
Pricing Information
$2,900 per year
Free Trial Offered?
Free Version
Pricing Information
Retail : £487
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
iMotions
Company Location
Denmark
Company Website
imotions.com/platform/
Company Facts
Organization Name
Buzz 3D
Date Founded
1996
Company Location
United Kingdom
Company Website
web.buzz3d.com
Categories and Features
Emotion Recognition
Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions