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What is iMotions?

iMotions stands out as the leading software for examining human behavior across various research settings. This versatile platform supports an array of lab research types, from behavioral science and usability testing to observational studies and human factors analysis. Users can seamlessly present stimuli through various mediums such as images, videos, websites, applications, games, and virtual reality experiences. The software allows for the integration and synchronization of numerous sensors, including eye trackers, facial expression analysis tools, and measurements of physiological responses like GSR, EEG, ECG, and EMG. It also features an accessible API for importing and exporting data from different sources, alongside a built-in survey tool that allows researchers to incorporate questions directly into their datasets. Both live and post-study markers enable effective behavioral coding and annotations, while the platform’s data visualization capabilities are enhanced by comprehensive editing and analysis options, including embedded R-scripting. Additionally, users can review recordings and replays of both the scene and the participant, making it easier to analyze interactions. With its intuitive point-and-click interface, designing a study has never been more straightforward.

What is CoolTool?

Investigate and validate the subconscious perceptions, thoughts, and emotions of consumers interacting with digital platforms on both desktop and mobile devices. By utilizing online webcam eye tracking technology, we can pinpoint the areas that capture consumer attention. Furthermore, online emotion assessment tools document the emotional responses elicited as users navigate through digital products. Implicit online testing helps reveal the underlying attitudes and beliefs that remain hidden from conscious awareness. Our groundbreaking product, UXReality, offers a holistic alternative to traditional usability laboratories by delivering a virtual research environment. This innovative tool supports UX research for both desktop and mobile platforms from remote locations, allowing users to gain insights through high-quality session recordings that provide a rare glimpse into the user's viewpoint. Moreover, the solution seamlessly incorporates AI-driven eye tracking, emotion analysis, and feedback surveys, which collectively enhance the depth of understanding regarding user experience. By adopting this method, not only is the quality of research improved, but the usability testing process is also made significantly more efficient and accessible to a wider range of researchers. This comprehensive approach enables a more nuanced exploration of consumer behavior in the digital landscape.

Media

Media

Integrations Supported

Affectiva

Integrations Supported

Affectiva

API Availability

Has API

API Availability

Has API

Pricing Information

$2,900 per year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

iMotions

Company Location

Denmark

Company Website

imotions.com/platform/

Company Facts

Organization Name

CoolTool

Date Founded

2011

Company Location

United States

Company Website

cooltool.com

Categories and Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

Categories and Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

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