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What is iSpot.tv?
Maximize the potential of your television advertising investments by utilizing swift and reliable cross-screen measurement and attribution to justify your spending. Rather than waiting for extensive performance reports on your campaigns, take advantage of precise insights that facilitate timely adjustments. Avoid unreliable measurement techniques that could distort your confidence and lead to inaccurate reports and forecasts. Arm yourself with the right tools and support needed to convert insights into actionable strategies that will boost your return on advertising spend (ROAS). iSpot offers a thorough evaluation of ad impressions and performance through its distinctive ad catalog and airing data, along with exclusive access to 16 million Smart TVs and partnerships with over 300 streaming platforms and demand-side platforms (DSPs). The integration of Ace Metrix has further enhanced iSpot’s capabilities, enabling advertisers to perform survey-based evaluations of creative effectiveness. As a result, advertisers can easily track both the concrete business outcomes and the broader brand impact of their TV and video advertising campaigns. This all-encompassing strategy guarantees that every dollar spent on advertising is used wisely and effectively, leading to improved overall performance. Ultimately, harnessing these insights not only strengthens your advertising efforts but also propels your brand forward in a competitive market.
What is Bliss Point by Tinuiti?
Bliss Point, created by Tinuiti, serves as a cutting-edge marketing measurement and decision-making platform that employs patented artificial intelligence and machine learning technologies to integrate and streamline performance insights across a brand's extensive media landscape, which includes both digital and traditional channels, as well as brand, creative, and customer data, allowing marketers to discover growth opportunities and eliminate wasteful spending. This platform brings together a range of advanced tools into one cohesive measurement suite, featuring Rapid Media Mix Modeling (rMMM) for fast and precise causal analysis of media performance, Always-On Incrementality Testing for continuous assessment of channel effectiveness, Brand Equity measurement that links media investment to brand performance and revenue results, Creative Insights to identify key creative factors, Geo Media Mix Modeling for optimizing based on location, and Customer Insights that convert first-party data into detailed demographic segmentation and penetration analysis, thus providing marketers with vital information for making strategic decisions. By utilizing its all-encompassing methodology, Bliss Point not only improves the precision of measurements but also empowers brands to enhance their marketing efficiency and overall effectiveness, ensuring they make the most out of their investments. Ultimately, this platform represents a significant advancement in the way marketers can analyze and optimize their campaigns in a rapidly evolving media landscape.
Integrations Supported
Kochava
LiveRamp
Oracle Cloud Infrastructure
Winmo
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
iSpot.tv
Date Founded
2012
Company Location
United States
Company Website
www.ispot.tv
Company Facts
Organization Name
Tinuiti
Date Founded
2004
Company Location
United States
Company Website
tinuiti.com/blisspoint/
Categories and Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Categories and Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking