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What is impact.com?

impact.com is a comprehensive partnership management and performance marketing platform that helps businesses build, manage, and scale revenue-generating relationships with affiliates, influencers, publishers, customers, and strategic partners. The software combines affiliate marketing, creator management, customer referral programs, and retail media capabilities within a centralized platform. Its partner discovery tools provide access to a marketplace of more than 250,000 vetted partners, allowing brands to identify publishers, creators, and other businesses that align with their target audiences and marketing objectives. AI-powered influencer discovery enables marketers to search millions of creator profiles using audience demographics, engagement rates, content characteristics, and brand affinity. Partner onboarding and contracting capabilities allow organizations to establish customized agreements, commission structures, promotional requirements, and performance expectations for different partnership types. The platform provides cross-device tracking, cookieless attribution, promotional code measurement, and conversion tracking to help businesses understand how individual partners contribute to customer acquisition and revenue. Its advanced attribution capabilities support full-funnel measurement, cross-channel deduplication, and analysis of incremental partner contributions beyond traditional last-click reporting. Automated commission management calculates partner earnings using configurable rules based on sales, new customer acquisition, product margins, subscriptions, and other business outcomes, with payment support in more than 70 currencies. Fraud prevention and brand safety tools help organizations detect suspicious transactions, monitor partner activity, and reduce exposure to fraudulent or noncompliant marketing practices.

What is Buyapowa?

For over a decade, we have been creatively developing innovative strategies for major enterprise brands like T-Mobile, EDF, Tesco, and Vodafone, enabling them to utilize rewards and attract a greater number of ideal customers. Explore any of our diverse reward marketing solutions, which encompass referral programs, brand partnerships, reward distribution, influencer collaborations, advertising and sponsorship opportunities, and more; you can choose to implement just one, a combination of several, or the entire suite for maximum impact. By customizing your approach, you can ensure that your marketing efforts are tailored to meet the unique needs of your audience.

Media

Media

Integrations Supported

Adobe Commerce
BigCommerce
Canopy
FreshStore
Impact Advocate
Model Context Protocol (MCP)
Payouts.com
Shopify
UTMCAP
WooCommerce
wecantrack

Integrations Supported

Bloomreach
BlueVenn

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Buyapowa provides an enterprise level white label advocacy marketing platform as a managed service. Pricing is based on a fixed annual licence fee per territory and brand and a quote can be made available on request.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

impact.com

Date Founded

2008

Company Location

United States

Company Website

impact.com

Company Facts

Organization Name

Buyapowa

Date Founded

2011

Company Location

United Kingdom

Company Website

www.buyapowa.com

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Commission Management

Customer Advocacy

Not specified

Influencer Marketing

Not specified

Loyalty Management

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

Performance Marketing

Not specified

Referral

Not specified

Social Listening

Not specified

Categories and Features

Customer Advocacy

Not specified

Gamification

Not specified

Influencer Marketing

Not specified

Referral

Campaign Management
Contact Management
Employee Referral Management
Lead Engagement
Loyalty Program
Referral Tracking
Rewards Management

Social Selling

Not specified

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