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What is Luna?

ironSource Luna stands out as the pioneering cross-channel application marketing platform that features automated creative production. Its primary offerings empower app marketing teams, regardless of their size or sector, to generate data-driven interactive creatives on a large scale, disseminate them across prominent marketing channels, and enhance their effectiveness using extensive analytics and automation tools, all centralized in a single platform. By integrating the functionalities of Luna Labs and Bidalgo, both of which ironSource acquired in 2021, Luna provides a comprehensive solution for modern app marketers. This integration streamlines the creative process and facilitates better decision-making based on real-time insights.

What is GPT-5.6 Luna?

GPT-5.6 Luna is the lowest-cost model in OpenAI’s GPT-5.6 family, built for fast and affordable AI assistance across everyday and technical workflows. The GPT-5.6 lineup includes Sol as the flagship model, Terra as the balanced model for everyday work, and Luna as the efficient model for users who need strong capability at lower cost. Luna is intended for developers, businesses, and teams that need scalable AI for coding help, workflow automation, research support, analysis, customer-facing applications, and high-volume API usage. In the pasted preview text, Luna is presented as part of the same GPT-5.6 release process and benchmark set as Sol and Terra. It appears in evaluations for command-line coding workflows, long-horizon biology tasks, ExploitBench, and ExploitGym, indicating that it is designed to handle more than simple chat use cases. The model is priced at a lower per-token rate than Sol and Terra, making it more suitable for applications where cost efficiency is a major priority. GPT-5.6 Luna also supports the new GPT-5.6 prompt caching approach, including explicit cache breakpoints, a 30-minute minimum cache life, cache writes billed above the uncached input rate, and discounted cached-input reads. Like the rest of the GPT-5.6 family, Luna is developed with layered safeguards matched to model capability. These safeguards include trained refusals for prohibited cyber assistance, real-time misuse classifiers, paused generation for higher-risk cases, account-level review, monitoring, enforcement, automated red-teaming, and third-party human expert red-teaming. Luna is expected to support legitimate defensive and technical workflows such as code review, debugging, patch development, security education, and defensive testing while making prohibited misuse more difficult and detectable. GPT-5.6 Luna helps organizations deploy GPT-5.6-class AI where speed, affordability, scalability, and safe production use are the most important requirements.

Media

Media

Integrations Supported

Brokk
ChatGPT Atlas
Cursor
GPT-5.4 mini
Gemini Enterprise Agent Platform
Google Drive
JetBrains AI Assistant
LaunchLemonade
Lovable
Microsoft 365
Microsoft Copilot Studio
Microsoft Foundry
NextDocs
Oh My OpenAgent
Perplexity Computer
ThreadMaster.ai
TypeScript
Use AI
Visual Studio Code
ZooClaw

Integrations Supported

Brokk
ChatGPT Atlas
Cursor
GPT-5.4 mini
Gemini Enterprise Agent Platform
Google Drive
JetBrains AI Assistant
LaunchLemonade
Lovable
Microsoft 365
Microsoft Copilot Studio
Microsoft Foundry
NextDocs
Oh My OpenAgent
Perplexity Computer
ThreadMaster.ai
TypeScript
Use AI
Visual Studio Code
ZooClaw

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$1 per 1M tokens (input)
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ironSource Luna

Date Founded

2010

Company Location

Israel

Company Website

luna.is.com

Company Facts

Organization Name

OpenAI

Date Founded

2015

Company Location

United States

Company Website

openai.com

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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