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What is Luna?

ironSource Luna stands out as the pioneering cross-channel application marketing platform that features automated creative production. Its primary offerings empower app marketing teams, regardless of their size or sector, to generate data-driven interactive creatives on a large scale, disseminate them across prominent marketing channels, and enhance their effectiveness using extensive analytics and automation tools, all centralized in a single platform. By integrating the functionalities of Luna Labs and Bidalgo, both of which ironSource acquired in 2021, Luna provides a comprehensive solution for modern app marketers. This integration streamlines the creative process and facilitates better decision-making based on real-time insights.

What is SplitMetrics Acquire?

SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. SplitMetrics Acquire is part of the SplitMetrics ecosystem and an official Apple Ads Partner, helping ambitious mobile brands turn app marketing into a more predictable growth engine. SplitMetrics supports Fortune 100 companies with 25%+ revenue growth by combining Apple Ads optimization, ASO, multichannel user acquisition, and creative production in one connected platform. Built on 10 years of mobile marketing expertise, SplitMetrics brings together proprietary market intelligence and AI engineered specifically for the app economy. SplitMetrics AI learns from a decade of real-world app marketing data to identify patterns, uncover growth opportunities, and guide smarter decisions across the user acquisition journey. Rather than relying on generic AI, our technology is purpose-built to help mobile marketers optimize performance, scale efficiently, and stay ahead in an increasingly competitive app ecosystem.

Media

Media

Integrations Supported

Integrations Supported

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Kochava
RevenueCat
Singular

API Availability

API Availability

Has API

Pricing Information

Contact us for pricing details

Pricing Information

$800 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

ironSource Luna

Date Founded

2010

Company Location

Israel

Company Website

luna.is.com

Company Facts

Organization Name

SplitMetrics

Date Founded

2014

Company Location

United States

Company Website

splitmetrics.com/acquire/

Categories and Features

AI Tools

Not specified

Social Media Marketing

Analytics
Automated Publishing
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management

Categories and Features

Ad Intelligence

Not specified

Ad Management

Not specified

Conversion Tracking

Not specified

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications

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