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What is iubenda?

iubenda is a Google-certified CMP (Consent Management Platform) and all-in-one compliance solution that helps businesses, websites, and apps manage their legal requirements with confidence and ease. Founded in 2011, iubenda serves more than 150,000 clients in over 100 countries. The platform is built for organizations of all sizes — from startups and digital agencies to SaaS providers, e-commerce platforms, and large multinational enterprises. It supports compliance with major privacy frameworks and regulations, including the GDPR and UK GDPR, the ePrivacy Directive (Cookie Law), Switzerland’s FADP, Brazil’s LGPD, and U.S. state laws such as California’s CCPA/CPRA. iubenda’s 360-degree compliance suite includes the following key products and features: - Privacy and Cookie Policy Generator - Privacy Controls and Cookie Solution (IAB TCF 2.2 and Google Consent Mode integrated) - Terms and Conditions Generator - WayWidget, iubenda’s accessibility interface widget - Consent Database - Compliance Monitor - Register of Data Processing Activities - Whistleblowing Management Tool - Data Subject Rights Management Tool - Newsletter Opt-in Booster With iubenda, companies can create legally compliant documents in up to 27 languages, continuously updated by an international team of legal experts. Ready-made integrations for popular CMSs such as WordPress, Shopify, and Wix enable quick setup and seamless implementation across websites and apps — all without requiring technical expertise. By simplifying compliance and automating key legal processes, iubenda helps businesses reduce legal risk, meet privacy obligations at scale, and free up time to focus on what matters most: growing their core business.

What is Optacy?

Optacy (formerly CCPA Toll Free) is a turnkey, lightweight privacy compliance platform designed primarily for businesses needing fast regulatory fulfillment across CCPA/CPRA, GDPR, and emerging US state privacy laws and other global privacy laws. We offer an out-of-the-box intake infrastructure featuring a shared toll-free hotline (1-866-I-OPT-OUT), dedicated toll-free numbers, interactive webforms, and an AI conversational agent that transcribes and classifies voice requests automatically. Centralized within a single dashboard, the platform tracks incoming Data Subject Access Requests (DSARs), manages compliance countdown deadlines, and maintains a complete, automated audit trail for legal verification. Beyond basic intake, Optacy provides geo-targeted cookie consent banners with automatic script blocking, full IAB TCF framework integration, and automated web scanning to identify active tracking scripts. The software supports multi-brand management and offers developer tools—including APIs, webhooks, and direct Slack integrations—to automate backend deletion workflows and sync data across internal systems. Its flexible pricing structure ranges from a $59/month SMB package for basic hotline and webform intake up to custom enterprise tiers that include integrations, SSO, and high-volume request handling. By bundling phone intake, web forms, tracking, and cookie management into one low-maintenance software suite, Optacy acts as a cost-effective alternative to heavy enterprise consent tools. Companies frequently adopt it to instantly satisfy legal mandates—such as California’s explicit statutory requirement for a toll-free phone number—without needing to spend time or developer resources building internal privacy intake workflows from scratch.

Media

Media

Integrations Supported

AccessOwl
BigCommerce
Ghost
Google Tag Manager
Jimdo
Joomla!
Magento
Matomo
Morphic
Okta
Quista
Shopify
Squarespace
Ucraft
Webflow
Weebly
Wix
WordPress
Zapier
ePages

Integrations Supported

AccessOwl
BigCommerce
Ghost
Google Tag Manager
Jimdo
Joomla!
Magento
Matomo
Morphic
Okta
Quista
Shopify
Squarespace
Ucraft
Webflow
Weebly
Wix
WordPress
Zapier
ePages

API Availability

Has API

API Availability

Has API

Pricing Information

$5.99/month
Pricing description:

iubenda’s pricing is built to grow with your business. From a free starter option to advanced plans, you only pay for the level of compliance and customization you need. Our flexible model ensures transparency, scalability, and essential tools for every stage — whether you’re running a personal website or managing enterprise-level compliance.

Plan categories:

- Free: Ideal for small websites or apps getting started: includes basic privacy & cookie policies (up to 3 services)

- Essentials ($5.99 per site/app, per month
when billed annually): Up to 20 services/clauses, minimal branding, more customization.

- Advanced ($24.99 per site/app, per month
when billed annually): Up to 30 services/clauses, multi-language, API integration, advanced consent tools, Terms and Conditions Generator.

- Ultimate ($99.99 per site/app, per month
when billed annually): Unlimited services/clauses, no branding, full customization, detailed analytics, app integrations, rejection recovery features.
Free Version
Free Trial Offered?

Pricing Information

$59
We offer a free trial as well as monthly and annual subscriptions.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

iubenda

Date Founded

2011

Company Location

Italy

Company Website

www.iubenda.com

Company Facts

Organization Name

Privacy Toll Free, LLC

Date Founded

2019

Company Location

United States

Company Website

optacy.com

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Data Privacy Management

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

GDPR Compliance

Access Control
Consent Management
Data Mapping
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

Categories and Features

Data Privacy Management

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

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