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What is mFaaS?

Discover mobile ad fraud prevention with mFaaS, leveraging cutting-edge machine learning techniques to identify fraudulent behaviors in real-time across more than 15 unique reason codes. This technology provides an in-depth view of your mobile traffic while revealing potential fraud sources through exceptional behavioral analysis and pattern recognition capabilities. The platform features customizable dashboards that deliver detailed visual insights, empowering users to make informed decisions swiftly. Backed by over seven patent applications, our core technology ensures comprehensive quality evaluations across multiple campaigns, delivering effective fraud detection consistently. mFaaS is a powerful solution for mobile ad fraud detection, capable of swiftly identifying a variety of fraudulent traffic types. By implementing mFaaS, you can enhance the security and efficiency of your mobile advertising initiatives, paving the way for improved campaign performance and trust. With this innovative platform, stakeholders can expect a proactive approach to safeguarding their advertising investments.

What is DoubleVerify?

For media quality and performance data to provide real value, it must be current, comprehensible, and capable of generating actionable insights. Media planners and traders need the ability to quickly assess the effectiveness of their campaigns, address any issues that arise, and fine-tune their advertising approaches. DV's sophisticated dashboard and reporting system facilitate this by offering insights and controls that enhance outcomes. The DV Pinnacle® platform functions as an all-encompassing service and analytics center. By utilizing DV Pinnacle®, advertisers can easily access quality and performance metrics across multiple devices and buying platforms, including social media, which aids in converting insights into actionable strategies. Furthermore, DV presents its distinctive Authentic Ad™ metric, which sheds light on the advertisements viewed by genuine individuals within a secure brand context and specified geographic areas, thereby setting a clear benchmark for quality in all campaigns. Creating your profile on DV Pinnacle® is a simple and intuitive task. The user-friendly dashboards provide a straightforward glimpse into crucial quality and performance metrics, while comprehensive reporting enables ongoing evaluation and improvement of advertising initiatives. This combination of features not only empowers advertisers to meet their campaign goals reliably but also fosters a culture of continuous enhancement in their marketing strategies. Ultimately, leveraging these tools equips advertisers with the confidence needed to navigate the dynamic landscape of media advertising effectively.

Media

Media

Integrations Supported

Integrations Supported

DV Publisher Suite
Innovid
MSIGHTS
Onehouse
Placements.io
Smoot AI
Supermetrics
TrueTargeting

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

mTraction

Date Founded

2018

Company Location

India

Company Website

mfaas.com

Company Facts

Organization Name

DoubleVerify

Date Founded

2008

Company Location

United States

Company Website

doubleverify.com/capabilities-measurement-analytics/

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Advertising

Not specified

Marketing Analytics

Not specified

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