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What is mFaaS?

Discover mobile ad fraud prevention with mFaaS, leveraging cutting-edge machine learning techniques to identify fraudulent behaviors in real-time across more than 15 unique reason codes. This technology provides an in-depth view of your mobile traffic while revealing potential fraud sources through exceptional behavioral analysis and pattern recognition capabilities. The platform features customizable dashboards that deliver detailed visual insights, empowering users to make informed decisions swiftly. Backed by over seven patent applications, our core technology ensures comprehensive quality evaluations across multiple campaigns, delivering effective fraud detection consistently. mFaaS is a powerful solution for mobile ad fraud detection, capable of swiftly identifying a variety of fraudulent traffic types. By implementing mFaaS, you can enhance the security and efficiency of your mobile advertising initiatives, paving the way for improved campaign performance and trust. With this innovative platform, stakeholders can expect a proactive approach to safeguarding their advertising investments.

What is Improvely?

Effectively monitor, assess, and improve your digital marketing strategies. Over 7,000 marketers have turned to Improvely to track their results and detect fraudulent activities. This platform reveals the source of every registration and transaction, whether stemming from a promotional campaign or other sources. Equipped with powerful monitoring capabilities, it analyzes each click for indications of possible fraud. You will receive instant notifications regarding potential click fraud, helping you protect your advertising budget. Improvely also offers detailed profiles for each visitor, giving insight into the authentic users interacting with your site. By identifying your most valuable customers, you can more effectively target similar demographics. Whether you're working independently, with a team, or managing clients, Improvely includes features like team access, customized client reports, and various export options designed for your organization’s requirements. Moreover, the platform maps user journeys toward conversion and pinpoints where sales opportunities may be lost, while funnel reports illustrate user navigation through different stages on your website to boost overall performance. This all-encompassing approach ensures you are well-equipped to make informed marketing choices that can greatly enhance your return on investment, ultimately leading to more successful campaigns. By leveraging these insights, your marketing efforts can be more precise and impactful.

Media

Media

Integrations Supported

Integrations Supported

AdRoll
Bing
Facebook Ads
Google
Google AdMob
Meta Ads
Microsoft Excel
Taboola
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$29 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

mTraction

Date Founded

2018

Company Location

India

Company Website

mfaas.com

Company Facts

Organization Name

Awio Web Services

Company Location

United States

Company Website

www.improvely.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Activity Monitoring
IP Address Monitoring
IP Blocking
Refund Management
Time on Site Tracking

Conversion Tracking

Not specified

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