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What is mParticle?

mParticle stands out as the leading Customer Data Platform (CDP) for brands that engage with consumers across multiple channels, with prominent companies like Overstock, Venmo, and Spotify utilizing its services to create a cohesive customer data infrastructure that enhances their performance at crucial points in the customer experience. Established in 2013, mParticle operates offices in major cities such as New York City, London, San Francisco, and Seattle, further solidifying its presence in the industry. The platform's innovative solutions continue to attract a diverse range of clients looking to optimize their customer interactions.

What is Hive Marketing Cloud?

Hive Marketing Cloud: A Hub for Customer Engagement and Insights Founded in 2010, Hive Marketing Cloud operates as a private entity, concentrating on the Travel, Insurance, and Retail industries. This innovative platform allows brands to efficiently connect with and convert their target audiences on a grand scale by implementing highly tailored and sophisticated multi-channel marketing strategies from a cohesive system, utilizing all available data to improve customer interactions. Through Hive, users are able to extract significant data insights, evaluate customer lifetime value, create segments based on recency, frequency, and monetary value (RFM), automate customer journeys, and analyze engagement and outcomes, offering insights that go beyond simple clicks and opens. Moreover, Hive's extensive suite of tools empowers businesses to build stronger relationships with their customers through informed decision-making, ultimately driving greater marketing efficiency and increasing customer satisfaction. By harnessing the power of data, companies can continuously refine their strategies to meet evolving customer needs.

Media

Media

No images available

Integrations Supported

Acquia CDP
Antavo
Bluedot
Blueshift
Canopy
Convert Experiences
Foursquare
Gimbal Location Platform
Kubit
Olo
OneTrust Privacy Automation
QuickBooks Online
QuickBooks Online Advanced
Radar
Regal
RevenueCat
Scalarr
Snowflake
Stormly
Talon.One

Integrations Supported

Acquia CDP
Antavo
Bluedot
Blueshift
Canopy
Convert Experiences
Foursquare
Gimbal Location Platform
Kubit
Olo
OneTrust Privacy Automation
QuickBooks Online
QuickBooks Online Advanced
Radar
Regal
RevenueCat
Scalarr
Snowflake
Stormly
Talon.One

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

£1,750/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

mParticle

Company Location

United States

Company Website

www.mparticle.com

Company Facts

Organization Name

Hive Marketing Cloud

Date Founded

2010

Company Location

United Kingdom

Company Website

hivemarketingcloud.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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