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What is mParticle?

mParticle stands out as the leading Customer Data Platform (CDP) for brands that engage with consumers across multiple channels, with prominent companies like Overstock, Venmo, and Spotify utilizing its services to create a cohesive customer data infrastructure that enhances their performance at crucial points in the customer experience. Established in 2013, mParticle operates offices in major cities such as New York City, London, San Francisco, and Seattle, further solidifying its presence in the industry. The platform's innovative solutions continue to attract a diverse range of clients looking to optimize their customer interactions.

What is SAP Marketing Cloud?

Enable clients to take charge of their journey with the powerful features of SAP Marketing Cloud, ensuring that your CRM goals are achieved. Boost your revenue by giving customers the freedom to browse, engage, and make purchases at their convenience. Enhance the productivity of your marketing team by leveraging in-depth insights into customer preferences and needs. Combine experiential and operational data to form a cohesive and detailed understanding of your audience. Eliminate organizational silos to fully capitalize on the wealth of customer information available to you. Gain a more profound comprehension of customer motivations to anticipate their behaviors and choices. Swiftly identify emerging trends and discover niche segments of your customer base to effectively customize your marketing strategies. Foster customer loyalty and build meaningful connections through enhanced insights and greater responsiveness. Utilize real-time business intelligence for quick assessments and confident decision-making across the organization, while simultaneously boosting customer satisfaction and refining your marketing efforts. This approach not only enhances the experiences of your customers but also strategically positions your business for long-term success and resilience in a competitive market. By adopting these practices, you will significantly improve your organization's adaptability and responsiveness to changing customer needs.

Media

Media

Integrations Supported

Airship
Amplitude
Blueshift
Canopy
Convert Experiences
Customer.io
Foursquare
Gimbal Location Platform
Kubit
Pinterest
PlotProjects
Radar
RevenueCat
SAP CRM
SAP Sales Cloud
Snowflake
Stormly
Workato
Zoho CRM

Integrations Supported

Airship
Amplitude
Blueshift
Canopy
Convert Experiences
Customer.io
Foursquare
Gimbal Location Platform
Kubit
Pinterest
PlotProjects
Radar
RevenueCat
SAP CRM
SAP Sales Cloud
Snowflake
Stormly
Workato
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

mParticle

Company Location

United States

Company Website

www.mparticle.com

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/crm/marketing.html

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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