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What is mediasmart?

Mediasmart is a comprehensive programmatic platform that enables marketers to seamlessly connect the consumer journey across various devices, including mobile, connected TV (CTV), and digital out-of-home (DOOH) advertising. By utilizing both online and offline behavioral insights, mediasmart enhances the ability to target and tailor brand messages, resulting in cohesive and powerful communication strategies that resonate with audiences. This innovative approach not only improves engagement but also ensures that brands can effectively reach their consumers wherever they are.

What is AdButler?

AdButler helps growth teams stand up profitable ad businesses in weeks, not years. Use one platform to run direct-sold display, retail media placements, video/CTV, DOOH, and newsletter ads—then prove the revenue impact with clear, finance-ready reporting. What sets us apart is speed to value and control. Go live quickly with a brandable self-serve portal for advertisers, robust order and line-item workflows for ad ops, and precise targeting, pacing, and frequency controls. For retailers and marketplaces, we power sponsored placements and on-site display without compromising the shopper experience. For publishers and SaaS platforms, we deliver dependable low-latency ad delivery worldwide so pages stay fast and UX stays clean. Under the hood, AdButler is developer-ready: REST APIs, SDKs, webhooks, and server-to-server options make it simple to integrate billing, identity, first-party data, or your analytics stack. Video is VAST/VPAID compliant; email is first-class; DOOH is unified. Privacy and compliance (GDPR/CCPA) are part of the foundation, not an afterthought. With 25+ years in market, 10,000+ customers, and responsive, human support, we’re a safe bet for revenue leaders who need results now. Pricing starts at $179/month for 1M requests. Request a demo to model your business case and see the roadmap alignment.

Media

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Media

Integrations Supported

Adjust
AppsFlyer
Branch
Intuizi
Kochava
TUNE

Integrations Supported

ActiveCampaign
Android
Apple iOS
DV Publisher Suite
Google Ad Manager
HubSpot CRM
JSON
JW Player
Mailchimp
Salesforce
SendGrid
Stripe
Twilio
Video.js

API Availability

Has API

API Availability

Has API

Pricing Information

mediasmart.io/pricing-plans
mediasmart.io/pricing-plans

Pricing Information

Starts at $179/month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

mediasmart mobile (now part of Affle group)

Date Founded

2005

Company Location

Singapore

Company Website

mediasmart.io

Company Facts

Organization Name

Sparklit Networks

Date Founded

1996

Company Location

United States

Company Website

www.adbutler.com/

Categories and Features

Ad Server

Not specified

CTV & OTT Advertising

Not specified

Mobile Advertising

Not specified

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Rich Media Ad Serving
Video Ad Serving

Marketing Automation

Not specified

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