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What is mediasmart?

Mediasmart is a comprehensive programmatic platform that enables marketers to seamlessly connect the consumer journey across various devices, including mobile, connected TV (CTV), and digital out-of-home (DOOH) advertising. By utilizing both online and offline behavioral insights, mediasmart enhances the ability to target and tailor brand messages, resulting in cohesive and powerful communication strategies that resonate with audiences. This innovative approach not only improves engagement but also ensures that brands can effectively reach their consumers wherever they are.

What is Blindspot?

Blinky transforms the landscape of digital out-of-home (DOOH) advertising by removing the reliance on spreadsheets and guesswork, thanks to its sophisticated AI planner. Users simply enter their campaign goals, budget limits, and a selection of relevant locations or target account addresses, after which Blinky skillfully evaluates audience demographics, prioritizes nearby inventory, and crafts a comprehensive schedule that reflects actual behaviors like commuting patterns, foot traffic, and venue hours. Furthermore, it features dynamic scheduling for every screen, delivers insights on audience reach and potential campaign results, and allows for seamless export of a launch-ready plan into Blindspot. This cutting-edge solution simplifies the advertising process, making it the fastest route from campaign concept to live display on a billboard. By harnessing Blinky's capabilities, marketers are equipped to enhance their campaigns with both accuracy and agility, ultimately driving better results for their advertising efforts.

Media

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Media

No images available

Integrations Supported

Adjust
AppsFlyer
Branch
Intuizi
Kochava
TUNE

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

mediasmart.io/pricing-plans
mediasmart.io/pricing-plans

Pricing Information

Free
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

mediasmart mobile (now part of Affle group)

Date Founded

2005

Company Location

Singapore

Company Website

mediasmart.io

Company Facts

Organization Name

Blindspot

Date Founded

2018

Company Location

United States

Company Website

seeblindspot.com

Categories and Features

Ad Server

Not specified

CTV & OTT Advertising

Not specified

Mobile Advertising

Not specified

Categories and Features

Advertising

Not specified

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