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What is mediasmart?

Mediasmart is a comprehensive programmatic platform that enables marketers to seamlessly connect the consumer journey across various devices, including mobile, connected TV (CTV), and digital out-of-home (DOOH) advertising. By utilizing both online and offline behavioral insights, mediasmart enhances the ability to target and tailor brand messages, resulting in cohesive and powerful communication strategies that resonate with audiences. This innovative approach not only improves engagement but also ensures that brands can effectively reach their consumers wherever they are.

What is PulsePoint?

PulsePoint stands at the forefront of technological advancement, leveraging real-time data to transform the realm of healthcare marketing and decision-making. By dissecting complex health indicators and integrating digital aspects with physical data, PulsePoint provides a comprehensive view of health consumers. Their innovative systems utilize machine learning and programmatic automation to capitalize on this data, optimizing marketing initiatives, customer insights, predictive analytics, and support for decision-making. This approach enables healthcare marketers to reach the right audiences effectively and at scale, while publishers benefit from increased profitability through data-driven strategies. Consequently, PulsePoint not only reshapes marketing tactics but also contributes to improved outcomes in healthcare, highlighting the vital link between technology and better health services. Ultimately, their commitment to innovation paves the way for a more connected and efficient healthcare environment.

Media

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Media

Integrations Supported

Adjust
AppsFlyer
Branch
Intuizi
Kochava
TUNE

Integrations Supported

ASTRAD DSP
Bucksense
Citizen RIMS
DV Publisher Suite
FreeWheel Beeswax
MindMatch
ReklamStore

API Availability

Has API

API Availability

Pricing Information

mediasmart.io/pricing-plans
mediasmart.io/pricing-plans

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

mediasmart mobile (now part of Affle group)

Date Founded

2005

Company Location

Singapore

Company Website

mediasmart.io

Company Facts

Organization Name

PulsePoint

Date Founded

2011

Company Location

United States

Company Website

www.pulsepoint.com

Categories and Features

Ad Server

Not specified

CTV & OTT Advertising

Not specified

Mobile Advertising

Not specified

Categories and Features

Healthcare

Not specified

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